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New Leadership at Microsoft can Change the Tech World

Posted by Chris Chase on Wednesday, 19 February 2014 in IT Blog

b2ap3_thumbnail_Satya_Nadella_CEO_400.jpgThe CEO baton at Microsoft has been passed from Steve Ballmer to Satya Nadella, making Nadella the third CEO in Microsoft's well-publicized history. You may not think that this will have an impact on your business, but considering how intertwined Microsoft is with the the global economy, you may be surprised to learn that this move will affect your company.

6 Ways to Step it Up While Spending Down

Posted by Chris Chase on Monday, 20 January 2014 in IT Blog

b2ap3_thumbnail_save_money_with_technology_400.jpgExpenses from running a business can add up quickly. We want to help by sharing six easy things you can do that will save you money and improve your workplace. Even though these two goals may seem diametrically opposed, we have found that they can work together in a synchronized harmony!

b2ap3_thumbnail_mobile_marketing_your_business_400.jpgYou may have realized that marketing and advertising tactics are shifting toward reaching mobile leads. Even superstar companies like Google and Facebook are delegating more marketing dollars to their mobile marketing budgets after a discovery that nearly one-fifth of Google's revenue comes from mobile searching. Here are three ways your company can start up your mobile marketing initiative.

b2ap3_thumbnail_pout400.jpgFor most small business owners, your average week includes several moments where you look at your expense sheet and search for ways to cut costs and improve the profitability, and thus, the sustainability of your company. Around the holidays, when business picks up for everyone, some small businesses run into problems that stunt their net profitability. The inability to spend the money that larger companies can, will often result in handcuffing a business' ability to compete.

b2ap3_thumbnail_troll400.jpgAs a business owner, your business is your baby. Therefore, it's easy to take it personally when a customer says something negative about your company. It feels kind of like a stranger calling your newborn baby ugly. Don't overreact to negative opinions by overhauling your business model; you can actually use negative customer feedback to your advantage.

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