This has been a pretty common topic for us on the Directive blog. We've seen a lot of Upstate New York clients and customers suffer the consequences when online retailers and other account providers experience a security breach. It is equally vital for consumers to know what to do in the event of a security breach as it is the company that is actually breached.

This month Google announced that their search results will now contain personal results from friends and connections made in Google+. Twitter, the real-time searchable social network, publicly announced that they thought this was not a good idea. Will personalizing search results make for a better Google experience or will it hurt? Let's take a look.

Computer viruses and malware have been around for a long time, and cybercriminals have always tried to package their malevolent doings under a veil of deception. One method that has been in place for a while now is called scareware. Often disguised as something that appears to want to help your computer, scareware will scam users into paying for a service that isn't beneficial.

Despite a quivering global economy, people have been spending a lot of money on gifts this holiday season, and much of that is online. In a comparison between this year and last, U.S. consumers have spent $32 billion dollars online, a 15% increase from last year.

You've probably seen these funny barcode-like symbols popping up and wondered if they mean anything. These days they are all over the place - on websites, in magazines, and even in television ads. What are these mysterious glyphs? Should we be concerned? And of course the question on all of our minds, how can I use them to market my business?

Ever since the public has been logging on to the Internet, certain people have been using the Internet to take advantage of others. Whether it be through scams, viruses, malware, phishing, or a whole slew of other dangerous activity, cyber criminals have been very good at making Internet security an industry on its own. With the colossal popularity of social networks like Twitter and Facebook, miscreants are capable of targeting even more users than ever before. On top of that, their methods seem to be hitting people where it hurts. Learn how you can prevent falling into one of their traps.

Foursquare is a social network of sorts that works like a marketing game. Users run Foursquare on their mobile phones. It uses GPS to pinpoint your location and pulls up stores, restaurants, and other public locations and venues in your vicinity. You can then 'check in' to the place you are at, and it will share it with your friends. It's a service that promotes word-of-mouth marketing!

With today’s global economy, the time and money spent on marketing needs to be stretched pretty thin, and results need to  be tracked carefully so you know how to make the most of a limited marketing budget.  Fortunately, we’re experiencing a worldwide revolution in the form of the way people communicate, share information, and how small businesses can reach their customers.  The Internet has opened up huge possibilities, but the real question is how are customers finding YOUR business, and how can you make it easier to be seen.