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Email is a powerful business tool that can result in massive
benefits to flow in terms of customer loyalty, retention,
acquisition and cost savings.
Most
organizations today are not investing enough in the
development of a process and policies for Enterprise Email
Channel management. Organizations need to ensure that they
are implementing the correct strategies and procedures for
exploiting the Email Channel correctly or they risk damaging
this valuable asset.
DTi’s
Email Direct Marketing Consulting service provides you with
access to experienced EDM consultants.
Our EDM Consulting services focus on
two areas:
(i) Enterprise Email Channel
Management Consulting
Over 80% of organizations are
damaging their Email Marketing Channel through incorrect
strategy or poor management. The majority of organizations
today are not managing their Email Channel in ways that
allow them to fully achieve the top and bottom line benefits
of the medium.
The main reason
for this is that most management teams have limited
experience in Enterprise Email Channel Management and they
miscalculate the impact of this valuable channel. As a
consequence, most organizations under invest in Email
channel management, use the wrong types of solutions and
service providers, and lack management clarity on the size
and return on investment of the Email opportunity.
Are you
developing your organizations Email Marketing Channel
management strategy for the future? Our Solutions
Integrators can help you establish your organizations Email
Channel Management strategy for the future and beyond.
(ii) Email Direct Marketing
(EDM) Campaign Consulting
When it comes to the
implementation of Email Direct Marketing Campaigns it is
critical that a complete planning process is undertaken. To
ensure that a campaign not only achieves the results
required, but more importantly does not damage the value of
future communications, our Campaign Consulting service
assists customers to correctly implement campaigns.
This consulting
service includes the following:
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Email HTML
Design
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Database Profiling
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Individual
Campaign Strategy
-
Creative Design &
Development
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Campaign
Delivery
-
Campaign Reporting &
Analysis
We
take care of the design, database, reports and the mailing,
you just supply content and we take care of the rest.
Contact us today for more
information. |
