SEO - Search Engine Optimization

Strategy

Keyword and Marketing

A large part of Directive's SEARCH Service revolves around your business trends, combined with that of your target audience and web trends. We do the research to predict what visitors will be searching when they want to find your site. We focus on the most relevant keywords and phrases and optimize the written content on your site. Our SEO tactics are custom-tailored for your business structure; and our strategy is flexible enough to adapt to constantly evolving marketing trends.

HTML Code and Content Optimization

Your website may look gorgeous on the outside, but it could be a different story with the source code. Some web designers take shortcuts that involves skimping out on tags and SEO optimization. Search Engines crawl your site, reading all of this additional data to get a better idea about your site. If the information isn't accurate or doesn't exist, it can penalize your site's rankings. We keep this metadata up-to-date for you, and your site's content and keyword saturation is adjusted to match the latest SEO trends.

We use a wide variety of tools and resources to ensure that we provide the best possible service for our SEARCH clients. Our SEARCH is dedicated and proactive, researching and staying up to date with the latest changes and technology trends so that your organization gets the most out of Directive.

White Hat

White Hat vs. Black Hat

One of the most important practices with Search Engine Optimization is strictly abiding by White Hat SEO. What does that mean? White Hat SEO is based on gradual, user-friendly, honest methods used to increase your rank on the search engines and draw in more traffic. Black Hat SEO, however, uses fast, shady methods that trick the Search Engines into ranking your page higher. Doorway pages, link farms, spamming, and excessive linking are all common Black Hat tools. Search Engines, especially Google, Yahoo, and Bing frown upon Black Hat methods, and are very willing to bar your site from the results list completely if they catch you.

White Hat methods generally optimize in a way that even benefits the reader, with content that makes sense, as opposed to content that tries to force in your keywords as many times as possible. With S.E.A.R.C.H., a major portion of our time is spend weighing and optimizing your written content, and we only practice White Hat SEO.

Directive vs. Other SEO Companies

Some companies out there guarantee the #1 rank on Google for tens of thousands of dollars. However, Directive knows that this Black Hat strategy will compromise your site's long-term postition. Even worse, Black Hat methods used to get you there by other companies can get you penalized or even banned from Search Engines, who have very strict policies when it comes to webmasters trying to trick their system! In the SEO world, slow, steady, and persistent wins the race.

SEARCH Tiers & Pricing

We take many attributes of your website and industry into consideration when helping you choose the best SEARCH Plan for your goals.