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ONEONTA, NY, April 21, 2022 -- Super Heroes in Ripped Jeans is officially announcing they are rebranding to Super Heroes Humane Society with a new logo and new website.

With this rebrand, Super Heroes Humane Society hopes to make it immediately clear to anyone that sees their name that they are an official, professional humane society, while still maintaining the grassroots origin story that brought the organization about in the first place. Super Heroes worked with Directive, a local IT and marketing company, who designed and developed the new website and logo.

Equipment you’ve purchased to meet COVID-19 measures qualify for Section 179 tax deductions!

Adjusting operations for the coronavirus has not been easy for many businesses. Or, for that matter, cheap. Sanitizing stations, temperature checks, signage, dividers and shielding, any additional business equipment you had to purchase to keep your business moving safely… all this can rack up a pretty hefty (and likely unanticipated) operating expense.

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ONEONTA, NY, NOVEMBER 13, 2019 - Local IT, Web and Marketing agency Directive has added another perk for its employees as it continues its efforts to enrich the area’s workforce. Beyond health insurance, retirement plans, and other benefits already in place, Directive has begun to offer student loan assistance for its employees to help pay off their student loans.

Directive Honored as Small Business of the Year

Oneonta, NY - October 11, 2018 - Directive was honored tonight by the Otego County Chamber of Commerce at the 19th Annual Banquet and Celebration of Small Business!

Oneonta Featured in Motion Picture Altered Hours

Oneonta, NY - March 23, 2018 - Altered Hours, a sci-fi thriller filmed in Upstate New York, features footage of Oneonta and the surrounding areas. This footage was captured by local filmmaker, Chris Chase. Chase was approached by Altered Hours director and SUNY Oneonta alum Bruce Wemple, who found a video Chase had directed online, and wanted the rights to the footage for use in his movie.