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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Retaining Workers with Technology

The right technology can be a catalyst for change. While the right kind of change can be enough to drive innovation and push the limits of your business, the wrong kind of change--namely, employee turnover--can put a halt to productivity and force you to trace your steps back down the old, familiar path of onboarding and training. How can you use technology to retain top talent and reinforce the right message amongst your employees?

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7 Tips to Take Control of Your PII

It is remarkable how much trust people have in Internet-based companies. Not just that they will fulfill the expectations placed on them, but that people routinely provide extremely sensitive information to these companies without thinking for a second about what they do with it. We will take a look at data collection practices, what Internet companies want with that data, and how millions of people every year become victims because they entrust their PII (Personally Identifiable Information) to corporations that promptly lose it.

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How to Get the Action You’re Looking For, From Your Calls to Action

A call to action, CTA, is a clear instruction designed to provoke an immediate response. Whether you say something like “call now” or “find out more”, you’re attempting to convince your audience to delve further into your site or services, without being forceful or demanding. You don’t want your audience to feel like you’re telling them what to do, but rather offering suggestions and assistance to better themselves. After all, when faced with “you’re not doing this correctly so you need to click here now” or “for more information on how to increase your website traffic, click here”, which are you more likely to choose?

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Tip of the Week: How to Calculate the ROI of Anything

All businesses are part of their respective markets, and depending on that market, the business will implement technology solutions designed to help them best cater to their business. However, you should only implement technology that can yield a satisfactory return on investment, or ROI. We’re here to help you get the most return on your investment as possible.

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Tip of the Week: New Password Recommendations by NIST

Passwords are always a major pain point for businesses, but in some industries, their importance is emphasized more than others. In particular, government-based organizations need to be prepared to keep more secure passwords. While we understand that not all organizations are government-based, there’s something to be said about proper password practices that we can all learn something from.

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