live_phone

888.546.4384|607.433.2200

 

livechat icon

Live Chat Support

live_meeting

Live Online Meeting

WEB DESIGN SERVICES
  • support.directive.com
  • 888.546.4384 ext 250
  • Fax #: 607.433.2005

CREATE ACCOUNT

*

*

*

*

*

*

FORGOT YOUR PASSWORD?

*

Don’t wait any longer. Get started today!

 
 

Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Tip of the Week: A Few Tips That Will Help You Boost Your Windows 10 Speed

Windows 10 is a great option for businesses that want to get the most out of their computers, but it can be a bit slow at times. This week’s tip is dedicated to helping you get the most out of your Windows 10 PC and speed up certain tasks.

0 Comments
Continue reading

Tip of the Week: Preparing For a Successful Upgrade

A business’ IT solutions aren’t the kind of thing that you can worry about once and never touch again - this is why manufacturers and developers are always sending out upgrades. However, you also need to have a strategy ready before you go to implement these upgrades. For this week’s tip, we’ll review how to put this strategy together.

0 Comments
Continue reading

Checking Up on Medical IT in 2019

The healthcare industry has been trying to make the jump to digital for over a decade. While many practices have been able to successfully implement electronic health record (EHR) technologies, a full digital transformation has eluded many others. Nowadays, providers are actively searching for ways to achieve measurable results with these newer technology implementations. Today, we take a look at the healthcare industry’s IT as it stands in early 2019.

0 Comments
Continue reading

Fishing for Answers to Keep Phishing Attacks from Sinking Your Business

Phishing attacks have been in the social consciousness now for a while, and for good reason: it is the predominant way that hackers gain access to secured networks and data. Unfortunately, awareness to an issue doesn’t always result in positive outcomes. In this case, hackers get more aggressive, and by blanketing everyone under a seemingly limitless phishing net, 57 billion phishing emails go out every year. If a fraction of those emails accomplish their intended goal, the hackers on the other end of them really make out.

0 Comments
Continue reading

If You’re Struggling Due to Cash Flow, You Aren’t Alone

Between you and me, how is your business doing financially? If you answered with something along the lines of “not great,” you are certainly not alone. Cash flow is an issue for businesses all around the world, as a recent report from Intuit makes all too clear.

0 Comments
Continue reading

Understanding Biometrics

It’s a familiar scene from many science fiction properties: a person approaches a locked door. They unlock it, but rather than using a key, a red beam scans their eye to confirm their identity and permit them access. The thing is, this and similar biometric authentication technologies are likely to begin appearing in real-world businesses sooner than later. Let’s discuss:

0 Comments
Continue reading

CPT: Top O’ the Afternoon To Ya!

Whether you’re Irish or not, St. Patrick’s Day is a day to get together with friends, have fun, and eat a bunch of Irish-themed foods. With that holiday just around the corner, you’ve probably already got your weekend plans figured out.

Continue reading

Tip of the Week: What To Do With a Wet Smartphone

Even though no one will admit to it themselves, everyone knows that person that, for some reason or another, has dropped his/her smartphone in the toilet, or into the sink, or into a puddle. Needless to say that dropping electronics into any bit of water isn’t typically recommended, but today we will talk about what to do if this happens to you.

0 Comments
Continue reading

Tip of the Week: Android Pie Tips and Tricks

There are over two billion active devices currently using Android. Most of them that have been purchased in the past year or so have come with, or have been subsequently updated to, Android 9.0 Pie. With the introduction of their newest mobile OS, Google has ensured that their software powers more mobile phones than any other software in the world. Today, we’ll take a look at some handy tips you can use to get the most out of your Android Pie experience.

0 Comments
Continue reading

Windows 7 Support Available, For a Price

Microsoft is coming to the end of its support for the wildly popular Windows 7 operating system, but that doesn’t mean that they won’t make a contingency plan for those organizations that haven’t yet made the jump to new systems. It just won’t be cheap. We’ll break down the upcoming Windows 7 end of life event, and how Microsoft is offering an olive branch of sorts to organizations that simply haven’t upgraded away from this OS.

0 Comments
Continue reading

How to Make Sure Your Messages are Secure

Messaging applications have carved out a foothold in businesses, clearly proving their operational benefits. However, it simply isn’t responsible to leverage a solution without making sure that the solution is secure. There are a few criteria that you should consider to determine how secure your chosen application really is.

0 Comments
Continue reading

Social Media Can Cause Security Concerns

Social media is a great tool that your business can use to communicate with clients and prospective customers, but in an age where you can expect your employees to have their own accounts, it can be devastating to overlook the security issues associated with it. Today, we’ll examine how you can protect your organization from its employees’ social media use.

0 Comments
Continue reading

Checking in on Net Neutrality

When we write about Net Neutrality, we typically write about how it is designed to keep the telecommunications conglomerates, who make Internet service available to individuals on the Internet, honest when laying out their Internet service sales strategy. One way to put it is that without net neutrality in place, the Big Four (which are currently Comcast, Charter, Verizon, and AT&T) have complete control over the amount of Internet their customers can access.

0 Comments
Continue reading

CPT: A Cheeseburger You Can Eat With a SPOON?

Unless your meat is burnt to a crisp or too undercooked for your liking, it’s pretty difficult to put together a ‘bad’ cheeseburger. But did you know that you can get the same, delicious taste you would get from biting into a delicious cheeseburger from soup?

Continue reading

Tip of the Week: A Few of Chrome’s Native Capabilities

Google Chrome is the most-used browser in the world by a wide margin, which is part of the reason that it is so incredible that many people don’t know a lot about its built-in features. While we certainly can’t go through all of them in a single blog, we can offer a few tips describing the best of them.

0 Comments
Continue reading

Tip of the Week: Creating Process Documentation

Businesses are driven by processes. More often than not, these processes are fairly definitive - do this, then do that, then do the other thing - and require a set order of operations. There also happen to be a lot of these processes, which makes it important that they are well-documented so you and your employees can refer to this documentation later. Here, we’ll offer a few tips on how to best document a task.

0 Comments
Continue reading

The Hybrid Cloud’s Usefulness to the Modern Business

Cloud computing has revolutionized the way business is done, but most businesses don’t always feel comfortable storing data and hosting critical infrastructure in the cloud. Every business has to determine what kind of computing infrastructure is right for them. Many businesses today have decided to spread their technology investments around as they attempt to find solutions for all types of operational needs.

0 Comments
Continue reading

3 Reasons You Want Experts Handling Your IT

For a moment, I want you to stop and consider something: Who do you turn to when your business’ toilets suddenly stop working? Who do you call for when the lights stop working? Most likely, an expert… so if you turn to the pros for these needs, why would you do anything different for your IT?

0 Comments
Continue reading

3 Things You Can Do to Hold More Effective Meetings

Do you ever feel like your business’ meetings simply don’t go as planned? These are often the most dangerous kind of meetings, as employees who have better things to do may find that meetings aren’t a great way of using their time (or their skills) properly. If you are having meetings that just seem like a waste of time, it’s your responsibility to start thinking about how you can improve them. Here are a few tips:

0 Comments
Continue reading

3 VoIP Features That Have Operational Benefit

It isn’t as though we haven't said this before but leveraging a VoIP (Voice over Internet Protocol) solution over a traditional business telephone system can bring your organization a few very clear benefits. Many of these benefits come from the advanced features that VoIP offers as add-ons. We’ll discuss a few of these features and their advantages.

0 Comments
Continue reading

Tip of the Week: Improve Your Business Communications

For many businesses, communication is a major contributing factor to their success. Technology--when it’s properly implemented, anyway--can play a big part in keeping communication productive, but with certain solutions, it can be difficult to determine context. Here are some ways that you can help your employees be as clear and concise as possible with specific communication methods.

0 Comments
Continue reading

Tip of the Week: Making a Functional Database in Excel

A database is an incredibly useful tool for organizing a lot of information in a relatively concise and accessible way. Did you know that you can use a relatively common program, Microsoft Excel, to generate a database for your business to use? For this week’s tip, we’ll walk you through this process to help you keep your data organized.

0 Comments
Continue reading

We Break Down Break/Fix

In business today outsourcing your IT management or project management is routine. It wasn’t always so. For the first couple of decades of IT for business, that was the only way you were going to get a piece of technology up and working again without massive capital investment. Today, we will take a look at the break/fix method to IT management and how it is far more expensive than you may think.

0 Comments
Continue reading

Microsoft SQL Server 2008 Approaching End of Life

Microsoft is the world’s most profitable software company, and if your business is like any of the millions of businesses that rely on Microsoft’s servers, you know they are both useful and secure. Occasionally, however, Microsoft will retire older software titles as they need constant care and support. On July 9, 2019, Microsoft will officially retire their SQL Server 2008 and SQL Server 2008 R2 operating systems. If your organization still uses this software there is no time like the present to get you systems updated, as losing support will be a major problem.

0 Comments
Continue reading

How to Set Up a Gmail Auto-Response

These days, our society is infamously connected, especially in the business sense. This can make it jarring to not receive a reply back from an email. While we all need a break every now and then, we also need to get back to our contacts efficiently - this is where the ‘out of office’ message in Gmail comes in.

0 Comments
Continue reading

What is Encryption, and Why Do We Need It?

When encryption is discussed, one of its high points that business professionals try to hammer home is that it’s more secure. But what does encryption really mean for businesses? Does it adequately protect data and devices? We’ll walk you through a brief rundown of how encryption works and the role it plays in keeping your business secure.

0 Comments
Continue reading

CPT: Cookies So Good, It’s Hard to Stop Eating Them

When it comes to most desserts, it’s hard to go wrong. It’s even better when a delicious dessert recipe is easy to make, only needs a handful of ingredients, and can be made in a short period of time.

Continue reading

Tip of the Week: How to Improve Your Internal Collaboration

For any business to be successful, its inner workings need to be able to work together seamlessly, each with a defined role and purpose. While we usually stick to talking about how to make your IT more collaborative, we’re devoting this week’s tip to ensuring that your employees are also capable of effective collaboration while using these solutions.

0 Comments
Continue reading

Don’t Make the Solutions More Complicated Than the Problem

The act of “yak shaving,” also known as “bikeshedding,” is a specific kind of procrastination that can hold you back from getting the most out of your workday. This week’s tip is dedicated to explaining what this nonsensical phrase means and why it’s beneficial to keep your employees on track.

0 Comments
Continue reading

How to Stack the Building Blocks of Your Brand

The marketing term “brand” has very literal roots, as it comes from the long-antiquated practice of branding livestock with a symbol that signified who owned that particular animal. Nowadays, however, “brand” implies much more than just a company’s ownership in its name or logo--it also suggests the personality and culture that a company exhibits and embraces. A brand, by design, is meant to shape how a company will be perceived by the public and is therefore a precious and fragile thing that requires careful maintenance. However, once started, developing a comprehensive brand identity and corresponding activity is fairly simple.

Continue reading

Is Your Effort Getting Things Done?

You can’t have a successful business without a little bit of productivity. Unfortunately, some office environments can have a negative influence on the way your employees get their work done. Take a moment to ask yourself this question: “Are you simply busy, or are you actually being productive?”

0 Comments
Continue reading

Here are 5 Solid IoT Trends for 2019

The Internet of Things is simultaneously the most remarkable and the most dangerous current IT trend. This is because it promotes the use of connected devices, while not supplying the integrated security necessary to keep all these new endpoints from stretching an organization’s network security thin. Today, we will look at five trending topics for the IoT, and what they mean for a business like yours.

0 Comments
Continue reading

Down and Out in Cyberspace

There has been a lot made in the media about the effect that movies and television has had on society. More often than not, the media that is produced is a result of the ebbs and flows that happen in society, which ironically makes the whole notion that television and movies affect society an interesting paradox. The ludicrous portrayal of criminality in media is one issue that is resoundingly debated by lawmakers and sociologists, alike.

0 Comments
Continue reading

Google Knows Where You Are: Here’s How to Stop Them

Late in the summer this past year there were several articles written about how Google would continue to track the location of a person’s smartphone after they had chosen to turn their location settings off. A Princeton researcher corroborated those claims for the Associated Press, traveling through New York and New Jersey with locations services off only to be tracked the entire way. Today, we will discuss this issue, and tell you what you need to know to keep Google from tracking you wherever you go.

0 Comments
Continue reading

CPT: Eat Your Heart Out This Valentine’s Day with This Recipe!

Today is Valentine’s Day - the day where you show the people you care about why they’re such an important part of your life.

Continue reading

How to Use a Holiday (Like Valentine's Day) to Market Your Business

Valentine’s Day is a day famous for love, expressions of affection, and chocolate. As such, it may not be obviously apparent how the holiday lends itself to marketing your business to other businesses. However, there is potential for the holiday of love to stir up some action for your company.

Continue reading

Tip of the Week: Is Virtualization Right for You?

Virtualization has opened up a lot of doors for businesses who want to make their operations more flexible, but your business can’t simply implement it all willy-nilly. You need to have specific requirements in mind for your cloud hardware. This week’s tip is dedicated to helping you make the best decisions possible regarding the adoption of virtualization for your business’ needs.

0 Comments
Continue reading

Tip of the Week: How to Consolidate Your Email Management

Quick question for you: how many email accounts do you have? How many do you have to regularly check? How many different platforms do they utilize? If there’s too many, important communications are easy to miss in the ensuing mess of messages. Fortunately, there are a few ways that this can be avoided, which we’ll review for this week’s tip.

0 Comments
Continue reading

How to Sculpt a Marketing Budget that Fits Your Needs

Marketing your business is one of the most crucial factors to its success. Unfortunately, it can also be one of the most expensive. To avoid this, you must plan a budget for your marketing initiatives. What follows is a step-by-step guide to crafting a budget that best fits your needs as a company.

Tags:
Continue reading

Microsoft 365 or Office 365: What Product Is Right for Your Business?

As we’re sure you already know, Microsoft has become a juggernaut in the increasingly competitive business world with its countless solutions for organizations both small and large. With so many options, it can be tricky to figure out the right solution for your business. Thankfully, you don’t have to go about it alone. We’ll help you understand the difference between Microsoft’s Office 365 and Microsoft 365 solution… and yes, they are different.

0 Comments
Continue reading

Why Multitasking Doesn’t Work (and What to Do Instead)

In the business world, productivity is everything, which means that many will try to boost their productivity however they can. Many swear by multitasking, or the practice of juggling tasks to keep themselves fresh and productive. However, evidence shows they are mistaken. We’ll go into why, and offer a few more effective alternatives.

0 Comments
Continue reading

Learn to Use Email Safely

Email is a core component to many businesses. With 124.5 billion business emails being sent and received each day, that doesn’t seem to be in danger of ending. Are the emails that are coming and going from your business secure? That may be another story, altogether. In order to keep your email security at a premium, we have outlined the following tips:

0 Comments
Continue reading

How to Be More Productive by Not Working

Every so often, even the best employee needs to take a break for the sake of their mental well-being. Just like the devices we all use every day, our brains need a chance to charge back up. Without a chance to de-stress and decompress, we are all vulnerable to burnout. Here, we go over a few ways you and your employees could refresh yourselves.

0 Comments
Continue reading

Why Clients Want to Know About You

If you were to rank the pages of your website by importance to your clients, your first instinct might be to put your more personal pages--like your About Us and Staff pages--somewhere near the bottom of the list.

That would be a mistake.

Continue reading

Tip of the Week: Here Are a Few of Our Favorite Security Practices

There will never be a time that we are not committed to improving the security of businesses. To continue striving for this goal, we’re dedicating this week’s tip to describing some solutions that can assist in locking a business and its data down.

0 Comments
Continue reading

Tip of the Week: 3 Signs Your Server is On Its Last Legs

Your servers are some of the most important resources your business has, and they should last for many years. After a few years, however, they may begin to struggle to handle the workloads they once did; and, they often fail leaving a whole business in a lurch. To avoid this scenario, knowing the signs of a failing server can come in extraordinarily handy. Today we will go through three ways to ascertain if your server needs to replaced.

0 Comments
Continue reading

For Oneonta Businesses, “IT Support” is More Than Computer Repair

Do you know what almost every business in the world has in common, from the likes of Walmart, Amazon, and Samsung, to the many establishments (like yours) that have made Oneonta their home? There are actually two things: one, they all use technology in some way to enable their operations, and second, this technology can sometimes stop working.

Continue reading

You’ve Received Some Feedback! So… Now What?

As the old saying goes, “If you can’t say anything nice, don’t say anything at all.” However, it may sometimes seem that your clients could use a refresher course in this virtue, especially while they provide feedback into your services. However, if you put it to the right use, even the harshest criticism can be used to help out your marketing efforts.

Continue reading

With So Many Cloud Options Picking the Best One Can Be Dizzying

Technology plays an integral part in just about all modern businesses in some way, shape or form. Without a place to purchase devices, however, no one can reap the benefits of them. Some businesses are vendors that provide organizations with these devices. In a sense, they act as the middle man between the producer and the consumer, acquiring devices for sale to businesses and users alike. In this way, vendors are critical for every single business.

0 Comments
Continue reading

What You Should Know About Securing Payment Cards

Cards are one of the most common methods of making payments these days, as it’s simply more convenient than carrying a ton of cash on you at any given time. Still, if your business takes card payments, it puts you in a place of vulnerability. Considering how often payment cards are used for transactions, you need to take action now to keep your company from experiencing data breaches related to payment information.

0 Comments
Continue reading

A PSA PSA: Build a More Efficient Business

In order to build a profitable business, productivity has to remain consistent. If your business offers a service, and you are having a hard time managing all its moving parts, professional services automation (PSA) software may be right for you. Today, we will give a quick overview of what exactly a PSA is, and how it can serve as an extremely useful tool for businesses who operate in the professional services space.

0 Comments
Continue reading

How to Maintain Your Employees’ Health for Everyone’s Well-Being

It isn’t often that one hears it discussed in the office, but the human body is an incredible piece of technology. Since your employees are so key to your business’ success, you’d benefit from doing everything you could to help your employees to take good care of their physical health.

0 Comments
Continue reading

This Is Why It's Important to Maintain Your Lists

Having a well-managed list is a critical component to making the most of your marketing strategy. However, building and maintaining a list can be challenging if the right strategies aren’t employed. In order to optimize your marketing, it helps to know how to best put these strategies into play. 

Continue reading

Tip of the Week: PowerPoint as a Multi-Purpose Tool

Microsoft PowerPoint is a well-known solution - well-known enough that the product has become synonymous with the task, regardless of what program one happens to use. Of course, this doesn’t mean that one necessarily must use it to create a presentation to go with a sales pitch. For this week’s tip, we’ll suggest a few other tasks you could complete with the help of a PowerPoint presentation.

0 Comments
Continue reading

Tip of the Week: How to Properly Search Google

Google is the most visited website in the world. That distinction doesn’t come easily as 4.2 billion people are active users of the Internet. Google claims to process around 3.5 billion search queries per day, or 1.2 trillion searches per year. As a result, it has become the world’s most successful advertising site, which can actually be a hindrance for users looking to get information about a subject.

0 Comments
Continue reading

Think PR is Only For Putting Out Fires? Think Again!

There’s this off-handed idea that you only need public relations if you or your company has made some type of mistake. Kind of how no one knows about a celebrity’s PR rep until they’ve done something wrong - like cheated, lied, stolen, etc. Nowadays, that’s no longer the case. You don’t only want to be seen when something goes wrong and you have to fix it. The trick with public relations is to put enough flame-resistance out there beforehand to help lessen the intensity when something does go wrong. Your public relations are the only way you can have any control over public opinion, so you need to be sure to implement a strategy along with your marketing.

Continue reading

Small and Medium-Sized Businesses Need to Prioritize Data Management

For the small business, being more efficient with resources can make a massive difference. In fact, it can be the difference between organizational sustainability and organizational failure. The bottom line is that, no matter how big or small they are, today’s businesses need to be smarter to compete. As a result, some businesses have begun to utilize data management platforms (DMP) in order to put themselves in a better position to understand their business, their market, and their customers. Let’s take a look at the DMP, and how it works to help businesses like yours be more effective.

0 Comments
Continue reading

Contemporary Cyber Threats You Should Know

Cybersecurity is a critical part of managing any business. This is especially true nowadays when there are countless individuals and organizations formed specifically to steal credentials and sensitive information from your organization. Today we will be dedicating some time to how your business can reinforce proper cybersecurity practices.

0 Comments
Continue reading

How to Manage Documents in a Paperless Environment

Consider for a moment how many documents are floating around your business at any given point. Memos, notes, invoices, receipts, and whatever else you happen to accumulate in the course of business, all floating around the office. This isn’t a great approach, and unfortunately, the classic solution for this, the filing cabinet, isn’t the most effective solution anymore.

0 Comments
Continue reading

Social Media Can Help and Hurt Any Business

In many ways, social media is the defining characteristic of the information age. It has transformed the way people communicate, market their products and services, and it has brought a litany of issues into the public consciousness. On the other side of the coin, social media currently costs many business billions of dollars a year in lost productivity. Let’s take a look at the pros and cons of social media, and how your business can put yourself in a net-positive position regarding the technology.

0 Comments
Continue reading

CPT: The Recipe You Didn’t Know You Needed

The wonderful thing about food is that there are so many different combinations that can be put together to make millions of delicious snacks, sides, and meals. The number of combinations only increase when you consider the many different ways you can cook things: inside of the oven, the stovetop, a slow cooker, and numerous other cooking methods.

Continue reading

Spring Ahead of Your Local Competition By Following These 6 Steps

You’ve been nurturing this lead for months now. You’ve spent a lot of time, effort, and money trying to convince the business decision maker of this company to start doing business with you. But, just as you think they’re about to convert, they disappear. After you do some further research, you find out that another local managed service provider snatched them up.

Continue reading

Tip of the Week: How to Take Better Notes

Are you a person that has traditionally written down things in notebooks? If you are, you probably have dozens of notebooks that are half filled with information, most of which you’ll look at sometime in the future and you’ll be reminded just how helpful that note would have been if you had it when you needed it. Today, digital notebooks offer the same helpfulness, with a few added features that make them (dare we say it) a little better than the traditional notepad.

0 Comments
Continue reading

Tip of the Week: How to Be Productive When Your Workstation’s Booting

You walk into the office, just like you would on any other morning, and discover that there are updates that need to finish applying before you can use your workstation. Well, that’s certainly frustrating. Sure, it’ll probably only take a few minutes to complete, but you have your coffee in hand, and you’re ready to dive into the day. How can you burn that time, without it being a total waste?

0 Comments
Continue reading

How To Launch Your Business’ Social Media Presence

Developing a social media presence is one of the first things you should do when starting to market your company. 96% of small business owners use social media marketing and believe it is important to their business. This means you should, too. What platforms should you use? What should you be posting? How do you grow your follower count? How should you be managing all of the channels you are on?

These questions are easier to answer than you think.

Continue reading

Startups are Depending on Cloud Services

Businesses spend a lot of time thinking about new technology solutions, but new organizations in particular need all of the tools they can get to be competitive in the competitive marketplace. The cloud is one of those tools that will continue to grow alongside your business provided you take measures to keep it flexible enough to change as needed. We’ll help you understand how the cloud can be great for new businesses, as well as some of the solutions you can take advantage of through it.

0 Comments
Continue reading

How Automation Rejuvenates Productivity

There are some cases where productivity is a challenge, especially in the case where you’re being asked to work on something repetitive or monotonous. To make these tasks more bearable, automation solutions can be used. Although, depending on the purpose, they can become an integral part of your business’ productivity strategy.

0 Comments
Continue reading

Retaining Workers with Technology

The right technology can be a catalyst for change. While the right kind of change can be enough to drive innovation and push the limits of your business, the wrong kind of change--namely, employee turnover--can put a halt to productivity and force you to trace your steps back down the old, familiar path of onboarding and training. How can you use technology to retain top talent and reinforce the right message amongst your employees?

0 Comments
Continue reading

7 Tips to Take Control of Your PII

It is remarkable how much trust people have in Internet-based companies. Not just that they will fulfill the expectations placed on them, but that people routinely provide extremely sensitive information to these companies without thinking for a second about what they do with it. We will take a look at data collection practices, what Internet companies want with that data, and how millions of people every year become victims because they entrust their PII (Personally Identifiable Information) to corporations that promptly lose it.

0 Comments
Continue reading

How to Get the Action You’re Looking For, From Your Calls to Action

A call to action, CTA, is a clear instruction designed to provoke an immediate response. Whether you say something like “call now” or “find out more”, you’re attempting to convince your audience to delve further into your site or services, without being forceful or demanding. You don’t want your audience to feel like you’re telling them what to do, but rather offering suggestions and assistance to better themselves. After all, when faced with “you’re not doing this correctly so you need to click here now” or “for more information on how to increase your website traffic, click here”, which are you more likely to choose?

Continue reading

Tip of the Week: How to Calculate the ROI of Anything

All businesses are part of their respective markets, and depending on that market, the business will implement technology solutions designed to help them best cater to their business. However, you should only implement technology that can yield a satisfactory return on investment, or ROI. We’re here to help you get the most return on your investment as possible.

0 Comments
Continue reading

Tip of the Week: New Password Recommendations by NIST

Passwords are always a major pain point for businesses, but in some industries, their importance is emphasized more than others. In particular, government-based organizations need to be prepared to keep more secure passwords. While we understand that not all organizations are government-based, there’s something to be said about proper password practices that we can all learn something from.

0 Comments
Continue reading

Are You Missing Your Target?

Marketing is incredibly important for your business’ success, but only if your marketing is reaching your target audience. How do you do this? You need to relate to your clients and potential clients. It’s like when you’re looking for a new sitter for your child, you don’t pick the first person you talk to and your clients aren’t going to just pick you because they see you first. You’re going to interview and talk to the potential sitters and see which seems like the best fit for your child - who likes to go outside and play, who knows CPR and actually gets along with your child. The same thing goes for your clients and potential clients - they want to make sure you value the same things they do and that you care about them.

Continue reading

3 Data Recovery Issues to Consider

Even with a data recovery strategy, you can’t expect all problems related to data continuity to be resolved simply by having a strategy in place. Take a moment to ask yourself if you have the right strategy for your business’ needs. Below you will find several considerations to keep in mind when planning your data backup system, as well as how to make it happen.

0 Comments
Continue reading

Problems Persist in Private Cloud Implementation

Private cloud computing is on the rise, and it’s for a good reason. Data security is a major problem for countless businesses out there, and in the wake of growing concerns over privacy and security threats, it has urged organizations to take it more seriously than ever before. Putting together a comprehensive private cloud system has its fair share of challenges, but if done properly, it can solve the data security problem as well.

0 Comments
Continue reading

A.I. Growth and Data Analysis

If machine learning is one of those technologies that you keep hearing about, but don’t quite know exactly what it is, you aren’t alone. Most people only know that it has something to do with A.I. Some of the most successful businesses in the world are using machine learning, and its artificially intelligent capabilities to improve their offering or effectiveness. Today, we will begin to explain what exactly machine learning is and how it is beginning to work for businesses just like yours.

0 Comments
Continue reading

CPT: Good Things - Not Just Bad - Come in Threes

There’s a common superstition out there that bad things (e.g., bad luck, misfortune, or even death) come in threes. We’re here to tell you that there are plenty of good things that come in threes...at least when it comes to food.

Continue reading

How to Be Sure You're Getting the Most Out of Direct Mail

Chances are, you’ve received direct mail marketing, and it may have led you to consider utilizing it as a marketing tactic yourself, but you might have questioned how effective direct mail would be, and how you could possibly track its return on investment. The good news is that (if planned correctly) direct mail can have a significant, measurable influence on your marketing.

Continue reading

Tip of the Week: Change Your Display in Windows 10

Customizing your display settings is one of the best ways to make Windows 10 feel like your own experience. There are a ton of settings you can change to your specifics. This week’s tip will walk you through how you can change the settings on your displays, whether it’s a new monitor or the old one you’ve been using since the beginning.

0 Comments
Continue reading

The Key to Drawing In Your Desired Audience: Inbound Marketing

When marketing your business, the general wisdom is that inbound marketing is a good thing to include in your overall strategy. This is because it effectively draws in your most interested audience, in addition to usually being more cost-effective than most outbound avenues. Today, we’ll focus on what your inbound strategy should be based on, as well as a few actions to take as you implement it.

Continue reading

Powerful Physical Security Options

Data security isn’t the easiest thing in the world to plan for, especially if your organization doesn’t have any dedicated security professionals on-hand. While protecting your data with traditional methods, like passwords, firewalls, and antivirus, is important, what measures are you taking to make sure a thief or hacker isn’t just walking into your office and making off with your technology?

0 Comments
Continue reading

See a Major Communications Boost Cloud-Hosted VoIP

Voice over Internet Protocol, also known as VoIP, has grown more popular with businesses in recent years, and it’s hard not to see why. The sheer amount of benefits that it provides to businesses--small organizations in particular--make your traditional telephone system look outdated and inefficient. We’ll discuss some of the greatest benefits today.

0 Comments
Continue reading

The Future of IT; 2019 is The Year Your Business Hires a Managed Service Provider

Chances are that if you are a business owner that has been in business for a decade you’ve seen how emerging technologies have changed the face of business. Technologies like cloud computing have opened up opportunities for many businesses to get the powerful computing infrastructures they need without massive upfront costs. As this trend continues, the IT services has begun to move past core IT management and support and onto providing real solutions for the modern business. Today, we will look at how the Managed Service Provider (MSP) is at the forefront of a data revolution that has no end in sight.

0 Comments
Continue reading

Prioritize the Protection of Your Google Account

Chances are you have a Google account, whether it’s for business or personal use. It’s more accessible today than ever before and provides a solid way to gain access to several important features and accounts. Considering how much can be done with a Google account, users forget that they can put their security and personal data at risk. Here are some ways that your Google account is at risk, as well as what you can do to fix it.

0 Comments
Continue reading

Creating Conversions With A Landing Page

Question: What is the purpose of a landing page? The answer: a landing page is designed to achieve a specific marketing goal--usually something along the lines of collecting contact information, driving traffic, or pushing for a purchase. However, before you just throw some text and a form on a page and call it a day, you should know that there is a process to creating an optimized, more effective landing page.

Continue reading

Tip of the Week: Download the Second Windows 10 Update of 2018 Now

Windows 10 just got a second update for 2018. Some experts think this many major updates to the OS is too many, but when you start to look at the features available through this second update, you may be happy that Microsoft has decided to release it (and re-release it). Today, we’ll take a look at the new update, and a couple of the helpful features that it has rolled out to users.

0 Comments
Continue reading

Tip of the Week: Password Protecting a Word Document

The funny thing about some documents is how the data written on them can strongly influence how important they are. If, for instance, there were two pieces of paper on a table, there is objectively no difference between the two, and so they are objectively equivalent in value.

0 Comments
Continue reading

Keep Your Customers Happy With Your Marketing Initiatives!

As any business owner would tell you, a satisfied client or customer tends to be a loyal client or customer. The right marketing initiatives and activities can help to maintain that satisfaction, which is a crucial element in business. In today’s blog, we’ll review why it is so important to nurture your customer/client satisfaction, as well as how to measure it.

Continue reading

The Top 5 Smartphones For You Heading Into 2019

With the smartphone market losing ground for the first time in its short history, many of the manufacturers you’ve come to know are either non-factors in the current market, or don’t even produce smartphones anymore. With new demand growing every year, new manufacturers such as OnePlus and Xiaomi are primed to fall in line behind Samsung and Apple.

0 Comments
Continue reading

Why Your Google Account’s Security is So Important

These days, it seems that to have a computer is to have a Google account. If one isn’t used for professional purposes, it is used as a personalized solution - and no wonder. The convenience and accessibility of these accounts alone are compelling, even before one considers the versatility that this account brings with it. Unfortunately, these benefits can be quickly overshadowed by risk if a Google account’s security is overlooked, even if unintentionally.

0 Comments
Continue reading

How IT Benefits a Small Business’ Growth Potential

When we discuss our service offerings, we understand that it can all seem like a little much, especially to the small business that - up to this point - has never needed all these fancy solutions to operate effectively. However, there are a few considerations that the business this scenario applies to needs to account for. For instance, is it certain that these solutions are unnecessary?

0 Comments
Continue reading

The 5 Flagships Available Today

Smartphones are amazing and as a result a lot of people have jumped on board. So, when the annual financials came out, it was a minor surprise to see that the smartphone market was in significant decline. There are many reasons for this, but the main one has to be that older devices are holding up great compared to newer devices. This makes consumers less apt to make the substantial investment to get the latest and greatest device.

0 Comments
Continue reading

How to Use Video on Each Social Network

One of the biggest benefits to using social media in a marketing strategy is the fact that it gives you the opportunity to experiment with different kinds of content--like, for instance, video. Video is a very strong marketing tool to use, but the social media platform will have an influence over what kind of videos are most effective. Today, we’ll explore how to optimize your video strategy for the different social media channels.

Continue reading

How Can You Find that Lost Smartphone?

One of the major aspects of smartphones is how portable they are. Thanks to them, business professionals can be productive while out of the office, no matter where they are. Unfortunately, this also means that they have more of an opportunity to lose their devices, along with the data they contain. If the device is Android-based, then you can alleviate this trouble thanks to built-in features that can help you find it.

0 Comments
Continue reading

Tip of the Week: Watch Out for Scammers During the Holidays

Scammers find the holidays to be a wonderful time for stealing from unsuspecting victims. They know that the gift-giving season inspires others to spend a lot of money, which means that sensitive information, like credit card numbers, is up for grabs in bulk. As a consumer yourself, you’ll have to keep an eye out for these scams to make sure that you’re staying as safe as possible this holiday season.

0 Comments
Continue reading

How to Optimize Your Marketing Choices Through A/B Testing

One of the best things about marketing is that it is a very fluid process, heavily informed by how an audience reacts and responds to an initiative. This means that it is very important that you identify what marketing choices will optimize your impact. The process of A/B testing can help with this.

Here, we’ll discuss A/B testing in the context of email marketing to set a familiar scene for our examples.

Continue reading

How the Grinch Didn’t Send that Email!

An email’s important,
That much is clear fact -
But you need to stay safe
From an email attack.

0 Comments
Continue reading

Why You Shouldn't Say “Humbug” to Your Security

The IT guy, Jacob left last month: to begin with. There is no doubt whatever about that. He left without an exit interview, and he didn’t seem very pleased with the way the situation played out. You could never tell if Scrooge cared or not. His demands have never wavered. He expected perfection and when mistakes were made, they were approached as catastrophic affronts to the sustainability of the business, even if that wasn’t the reality.

0 Comments
Continue reading

Don’t Get Scammed with Gift Cards

It’s the holiday season, and shoppers are flocking to stores to find the perfect gift for anyone: the gift card. However, these handy little plastic rectangles may not be so perfect after all. This year, they’ve been a key component to a business email compromise scam that has been popular in the past few months.

0 Comments
Continue reading

The SamSam Ransomware Is Absolutely No Joke

The funny thing about ransomware is that they give them very strange names: Bad Rabbit sounds like the name of a villainous bunny who gets his comeuppance in some type of modern nursery rhyme, not malware that would ravage hundreds of European businesses. Locky seems like the son of Candado de seguridad, a character Medeco would come up with to educate kids on proper physical security. The latest in a long line of funny-named ransomware, SamSam, isn’t a pet name for your pet ferret you perplexingly named Sam, it is one of the worst ransomware strains ever, and it has caught the attention of U.S. Federal law enforcement.

0 Comments
Continue reading