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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

6 Tips You Can Easily Apply to Your Email Marketing Efforts

Email marketing is a hugely useful effort when you’re trying to accomplish any of various business initiatives, and there are plenty of ways that you can make it even more useful. Let’s run through some of our favorite email marketing tips that aren’t challenging at all to implement if you’re committed to enhancing your efforts through this medium.

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How Metrics Can Bring Your Marketing To New Heights

When enacting a marketing strategy, it is of considerable benefit to pay attention to metrics—key data and measurements that can provide you with invaluable insights. However, not all data qualifies as a metric, and not all metrics will make sense for all of your initiatives. As a result, it is crucial that you identify the metrics and key performance indicators that apply to each initiative.

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This Is Why It's Important to Maintain Your Lists

Having a well-managed list is a critical component to making the most of your marketing strategy. However, building and maintaining a list can be challenging if the right strategies aren’t employed. In order to optimize your marketing, it helps to know how to best put these strategies into play. 

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How to Optimize Your Marketing Choices Through A/B Testing

One of the best things about marketing is that it is a very fluid process, heavily informed by how an audience reacts and responds to an initiative. This means that it is very important that you identify what marketing choices will optimize your impact. The process of A/B testing can help with this.

Here, we’ll discuss A/B testing in the context of email marketing to set a familiar scene for our examples.

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