Directive Blogs

While marketing may feel like a fiercely independent endeavor for every business, this is only half true. Sure, you may not want to promote one of your direct competitors… but why not work with another company, in a different industry, to meet both your goals?

This approach is almost a marketing cheat code, the rising tide that raises all ships. Let’s talk about why such partnerships are so valuable and how to take advantage of the marketing advantages for yourself.

There are times when you might make changes to a file, only to wish to revert back to the previous version. Sometimes you’ll accidentally overwrite an important existing file, and sometimes someone else will make edits to a document without permission. All of these situations warrant version control, or having the ability to view different iterations of a file. Here’s why you need to have version control in place, as well as what’s at stake if you don’t have it turned on.

You know your business needs data backup, but do you understand why? Simply put, your business is at risk of total annihilation if it doesn’t have a plan in place to recover lost data, and you don’t want that impending doom hanging over your head. If you’re wondering where to get started, here are three types of data that you should absolutely prioritize with your backups.

That said, you want to back up all data if you can, but these are three that we think are especially important to consider.

As a business leader, you see it every day: the subtle glow of a smartphone screen, the tilted-down head, and the focused attention—on anything but work.

It’s a common sight, but it leads to a difficult conversation about a concept known in the business world as "time theft." When an employee is paid for their time but a significant portion is spent on personal entertainment, it creates a payroll drain that impacts the entire company.

Employees, consider this: Would you pay $25 to $45 an hour to use your phone? Hell no, why would you think your employer wants to pay it?

The sun is setting on an era. On October 14, 2025, Windows 10 will officially reach its end of support. For millions of users worldwide, this marks a significant turning point, prompting questions, concerns, and perhaps a touch of nostalgia for an operating system that has served faithfully for a decade.

So, what exactly does end of support mean, and what should you be doing now to prepare? Let's dive in.

In our pockets, purses, and palms, smartphones have become extensions of ourselves; the ultimate personal technology. We use our phones for communication, entertainment, and countless daily tasks. The problem is, the price of these new phones are going up and up and we aren’t really seeing all that much new value out of them. It lends you to ask the question whether or not we are truly getting the most value out of these powerful devices? It also lends us to ask what more can manufacturers do to deliver value that’s worth the price that today’s flagship devices command.

Let me ask you something… Do you know just how much IT downtime costs? For SMBs, it’s typically between $427 to over EIGHT GRAND an hour. Imagine your whole workforce just chillin' because the Internet's down, meanwhile deadlines are getting missed, customers are getting ticked off, and opportunities are disappearing. That's a nightmare, man. 

This is why you need to do what you need to do to keep your business up and running.

Real talk: does running your business feel less like you’re crushing it and more like you’re the unpaid, stressed-out IT guy? One second you're closing deals, the next your whole system crashes and you're stuck on a support forum trying to figure out what a "DNS propagation error" is. I can easily say, that’s not the vibe you’re looking for.

Many—we’d go so far as to say most, at some times—businesses have a pretty concrete view of the role that their IT plays in operations: cost center, money pit, necessary evil.

Something we’ve realized, however, is that these impressions are simply warning signs that a business’ technology strategy and approach need some attention. Let’s identify three signs that might be all too familiar to you, and address what can be done to change course and help turn your IT into a contributing part of your overall productivity.

Throughout the workday, you’re likely juggling a multitude of responsibilities, from strategic planning to ensuring smooth day-to-day operations. Let’s face facts here: technology underpins nearly every aspect of your business… but what happens when that technology falters? 

Reactive fixes can be costly, disruptive, and ultimately hinder your growth. This is where the power of proactive business technology support truly shines.

Let me ask you an important question: would you find a statement more impactful if it came from a business or if it was presented from the perspective of one of its clientele?

It's probably the second option. It only makes sense… even if it’s the business distributing it, the fact that someone else’s name is tied to a statement adds significant confidence that the contents are trustworthy. This is precisely why client success stories can be so compelling when featured in your marketing.

Let’s talk about how to use these powerful marketing tools for yourself, but first…

There are plenty of reasons why a business might lose some or all of its data, ranging from cyberattacks to hardware failure. Unfortunately, there isn’t any real reason your business won’t be one of the unlucky ones.

This makes it imperative that you prepare for this eventuality. Let’s discuss how to do so with the help of data redundancy.

Small businesses today generate a lot of data. From customer details and sales records to inventory tracking and employee schedules, you need to be able to structure this data so that you can use it effectively. Keeping that data organized and accessible is important, but managing it effectively can often be a hassle. This is where smart database management comes in. When done right, it helps businesses run smoother and often save money.

Running a business today without technology is pretty much impossible. Whether it’s email or messaging for communication or point-of-sale software for stores, every business depends on tech. Where there’s tech, there has to be someone to manage it.

Today—March 31st—is World Backup Day, an annual reminder to think about how well you’re protecting your data. Is your business prepared to prevent—or recover from—a data loss disaster? And while you’re at it, have you taken steps to back up your personal information as well?

Little can be more frustrating than thinking you’re doing everything right, only for your desired outcome to elude you… for instance, if your marketing prospects aren’t being drawn in.

Let’s explore some potential reasons why your prospects aren’t converting and how you can resolve the issues that may be present. 

Tech can be a real pain for small businesses, especially if you don’t have a dedicated IT person handling everything. Most businesses have someone who sort of knows their way around tech, but for a small team, that’s a lot to put on one person. That’s where managed IT services come in. It’s used not just for its convenience but because it actually makes a business owner’s life easier in ways they might not even realize.

October 14th will be here before you know it, and when that happens, Windows 10 will no longer be safe to use. Without extreme and expensive measures in place, almost every threat will have nothing to stop it.

In short, you need to prioritize your migration to Windows 11 to ensure you aren’t facing severe challenges.

Every business’ worst nightmare is a data loss incident, and if you’re caught unawares, such an incident can set you back financially and operationally for months. Today, we want to cover some of the common data your business collects that you absolutely need to have backed up. If you don’t, you could become subject to serious fines due to regulations and other industry-specific mandates.

With new tariffs on imports looming and Microsoft ending support for Windows 10 in the near future, now is the time to reconsider your organization’s hardware needs. 

While it might feel convenient to wait until the last possible moment, there are compelling reasons to act sooner—both for cost savings and to avoid future system vulnerabilities. We break down why these changes matter and how you can protect your business by upgrading now.

If your job is running a business, it’s pretty likely that making time to fully compare and understand every piece of business technology just isn’t in the cards. Even if you are pretty comfortable around computers and networking equipment, there are a lot of solutions out there, each with a big list of pros and cons. Finding exactly what you need can be challenging, time consuming, and cost you a lot of time and money if it doesn’t quite fit in with what you already have in place.

Although successful business owners are often cut from different cloths, one factor that many share is constantly measuring and assessing everything involving your business. From the profitability of particular departments, to equipment lifecycles, to the various expenses your company pays each month, the key to sustainable growth is by understanding what works and what doesn’t.

In today’s digital landscape, IT security isn’t optional—it’s vital. If your business uses email, connects to the Internet, or relies on mobile devices, you’re exposed to potential threats. Use this  guide to discover the key steps every business needs to protect its data and reputation.

Your business requires you to make certain compromises. Still, when it comes to building a network of vendors that can help you realize your goals, you have to take some time and carefully select the people you want to have long-lasting relationships with because constantly changing vendors can cause plenty of problems for you. In this month’s newsletter, we discuss how to get the most out of your vendor relationships.

It isn’t rare for people to subscribe to things and only stay subscribed because the cancellation process is so challenging and inconvenient. However, the Federal Trade Commission is looking to stop this, adopting a rule that eliminates the capability for businesses to put hurdles in front of cancellation processes.

Nobody likes getting large support bills from technology companies—especially when they are unexpected. This is the case for both the business owners footing the bill and the employees who might be held responsible for racking up the bill in the first place. This puts SMBs in a bit of an impossible situation; either spend money to keep employees productive, or save money and suffer from productivity issues.

It shouldn’t be surprising to think that your prospects—or even businesses you already work with—aren’t going to take you at your word that you and your services are the best option for their needs… as easy as that might make things. No, the hard truth is that you need your marketing to communicate the value your business and its services offer. Let’s go over a few ways you can ensure it does.

It’s easy to put your website at the farthest corner of your to-do list, but smart business owners know that doing so could put them at a disadvantage and even get them in hot water. Let’s take a quick look at one key consideration you should make to keep yourself on the up-and-up: cookies and the laws surrounding them.

DISCLAIMER: We are not lawyers, and this is not legal advice. Seek out representation if that is what you are looking for.

Modern marketing is essential to any business’ operations, making it even more critical that all marketing efforts are as effective as possible. Images can play a significant role in accomplishing this goal.

Let’s talk about how you can (and should) use images and other visual elements to make your content more engaging.

We’re still getting more information on this, but at the time of writing this, every American can assume that their social security number has been stolen. Let’s share what we know so far.

If your business is looking to cut costs, one area to focus on is printing. While paper documents have traditionally played a significant role in business operations, they can consume a lot of office space and are challenging to manage efficiently. Let’s explore how you can reduce your printing expenses and streamline your document management processes.

Email is a hugely effective tool that you can use to boost your business’ marketing efforts, provided you use them correctly. If misused, however, email marketing can be less beneficial (or worse, actively harmful) to your business’ self-promotion.

Staying optimistic can be challenging, not just in business but in life. Here’s a few ways to give your business a little more confidence in your ability to support your business.

Your business needs IT expertise, regardless of how much it is integrated into your operations. You need someone on staff who not only understands your technology, but someone who can help you make the most of it to get the leg up on competition. Today, we want to explore how you can hire the right IT professionals for your organization’s specific needs, including both hard and soft skills.

Communication is a big part of business. It builds the collaborative space needed to efficiently get work done and provides the platform in which to handle any and all customer concerns. In today’s blog we are going to go through all the things that makes Voice over Internet Protocol (VoIP) one of the most valuable pieces of technology any organization can implement.

The business landscape is ever-evolving, and in today’s tech-driven world, having the right IT consultant by your side is not just an advantage—it's a necessity. Whether you’re a small mom-and-pop shop, a non-profit organization, or a larger business in Oneonta, New York, the expertise of a skilled IT professional can be the cornerstone of your operational success. From computer support to comprehensive IT solutions, the right technology partner can transform the way you do business.

In this guide, we’ll navigate the path to finding the best IT consultant in central New York that aligns with your organization’s needs, ensuring compliance and technological efficiency.

IT support is essential for businesses, but traditional on-site support can be expensive and inefficient.

Thankfully, remote IT support, such as that offered through managed services, is now available. This is a game-changer for small to medium-sized businesses. Let's explore the benefits of remote IT support.

Small and medium-sized businesses (SMBs) face the challenge of managing complex IT systems with very limited resources. Enter managed service providers, or MSPs, the guardians of IT that can help your business stay ahead of the game. An MSP's approach to IT support delivery offers many benefits that traditional IT support and even an in-house team might struggle to match.

Let's delve into three compelling reasons why our innovative approach is best for your IT support needs, especially if you want to scale up and streamline operations.

While it might be nice to think that your business can serve “anyone”—after all, being able to serve anyone means that you have the potential to work with everyone—this, unfortunately, isn’t the reality. Even the most accessible businesses will have certain clients that are inherently more valuable than others. These “ideal clients” are critical to identify, so let’s talk about how you can do so.

When it comes to running a successful business, customer confidence is everything. It can make or break your business’ reputation. If you’re too reckless with your customers, why would anyone else be willing to sign on with you? Thankfully, there are plenty of ways you can build customer confidence, and technology plays a pivotal role in many of them. Today, we want to explore how you can build customer confidence through the use of business technology solutions.

In sales, context is everything. Crafting a compelling sales presentation remains a cornerstone of successful business interactions. In today's rapidly evolving landscape, merely delivering information is just not enough. The true measure of a presentation's success lies in its resonance with the audience. For everyone involved in the sales process, understanding this dynamic is crucial for driving meaningful engagement and fostering lasting connections.

As a small business, we’re sure you want to improve your profit margin so that you can offer more exciting and innovative services or products. One way that many businesses bleed capital is through their IT expenses. While it might make sense on paper to address technology challenges only when they present themselves, the truth is the exact opposite.

If you spend a little time getting to know any of the Chase family, you’ll know we love our motorcycles. Owning a motorcycle isn’t just about purchasing an expensive piece of equipment and riding it around town; it’s a hobby that consumes your time (and your wallet). In many ways, it’s similar to running a business.

Annually, on March 31st, World Backup Day serves as a dedicated reminder to highlight the pivotal role of regular data backups in ensuring the seamless flow of information. While this awareness day effectively emphasizes a foundational best practice, we strongly advocate for an ongoing commitment to the continuous maintenance and safeguarding of backups, extending well beyond the confines of a single day.

Your website is the roadway for all digital information about your company’s services, products and vision. Leveraging your website to generate and convert leads is pivotal in today's digital landscape. In this article we will discuss six marketing tools that, when utilized adeptly, can guide potential customers directly to your digital doorstep.

As technology continues to evolve at a rapid pace, businesses need to stay ahead of the curve. That’s where an IT consultant comes in. Whoever is currently managing your IT and providing technical support should have a pretty good idea of how your business works, and they should be able to help you plan and implement new technologies that will help you remain competitive in this always-changing landscape.

Search engine optimization can be a relatively simple concept while simultaneously being complex and nuanced. On the surface, Google advises us to focus on having a quality website and content to match, while behind the scenes, hundreds of secret metrics are weighed and balanced to deliver your ranking. Then there are the experts who have purportedly cracked the code or figured out the “one easy fix that brings instant success.”

This goes out to all the business owners, managers, department heads, and other leaders in the workplace who have to field user complaints and issues.

Being in this position can be hard, because you often have to say no. No, we can’t change the timeline or increase the budget for this project. No, we can’t do XYZ that way because it would break compliance. No, we can’t get new hardware/software in until we get it approved in the budget. Repeat ad nauseam.

It was a busy weekend for hackers and several local organizations as two hospitals and a New York state casino were hit with cyberattacks. This caused quite a bit of chaos for everyone involved, including patients, hospital staff, and a nursing home that all had to struggle through the attack.

From managing customer data to conducting online transactions to keeping your staff on task, technology plays a crucial role in every aspect of business operations. As a result, businesses need reliable IT support to ensure their systems are running smoothly and securely. While some businesses opt for in-house IT departments, others choose to outsource their IT needs to managed IT service providers. In this blog post, we will explore why paying for managed IT services is a better alternative to in-house IT departments.

As we’re in the midst of Q3 of 2023, common wisdom says that now is about the time that small businesses should be planning their budgets for the next fiscal year. As such, if you haven’t already done so, it’s time to give managed IT services some serious consideration.

This is a comprehensive guide for businesses in Otsego County on picking a reliable, capable phone system. The truth is, businesses throughout Oneonta and the surrounding area have been at a bit of a disadvantage over the years, as local telecom providers haven’t been keeping up with modern technology, and the alternative options are geared towards residential use.

Let’s explore the latest trends, features, cost savings, and benefits of modern phone systems, to ensure that your business gets a solution that helps you stay ahead of the competition.

I was meeting with an old colleague the other day. We met over Microsoft Teams to just check in and see how they were doing—no real itinerary, just to check in with a familiar face that I haven’t personally talked to in a few years. They had a little trouble getting into Microsoft Teams, since they were used to Zoom. I patiently smiled and helped them through it, and told them “No worries, it’s always the little differences that complicate things!”

At the time, I said this just to be empathetic. At first, the nerdy computer-geek part of my brain told me that the process to get into a Zoom meeting vs a Teams meeting, from their perspective, is exactly the same. But after the call, I really thought about this small interaction, and you know what? Things have gotten complicated.

Data backup always sounds like a simple process, but if you truly want to rely on your backup, it needs to be absolutely infallible. That is the objective behind an IT appliance known as the BDR, which stands for Backup and Disaster Recovery.

Google's Project Zero, a team of security analysts employed by Google who are tasked with finding zero-day vulnerabilities, has found critical security flaws in Samsung modems (used in smartphones and other communication devices). This flaw could enable hackers to remotely gain access to vulnerable devices without any intervention from you, the user.

Our blog last week covered how patience is an important part of the most successful and productive employees’ arsenal. This week, we want to cover how you can help your employees be more patient. If you know someone in your office who could take things down a notch, this is just the blog for you with four suggestions that might do the trick.

Depending on the size and complexity of your organization, managing technology can easily become a full-time job. If you are only calling a technician when you are dealing with a computer issue, then you might be sitting on a ticking time bomb. Whether you have internal staff responsible for managing your IT, or you rely on a third-party, you’ll want to make sure the following tasks are getting done.

Today’s businesses need to be prepared for threats of all kinds…that’s unfortunately just fact. Modern cyberattacks are not only getting more effective, they’re also able to be a lot less discerning about who they target. This creates exponentially more risk for businesses of all sizes. Let’s go over how you can develop a cybersecurity strategy that helps temper this risk a bit.

No matter how big your business is, you’ll always have technology expenses. It’s just a fact of the current workplace, and your profits will be inexorably tied to how well your IT works for you. Furthermore, the more IT costs rise, the more impact small and medium-sized businesses will feel from them. Today, we wanted to address this issue and how you can minimize the frustrations that stem from seemingly uncontrollable technology costs.

Central NY residents who use Sidney Federal Credit Union have been seeing a rash of phishing scams that could put their information and their money at risk. Here’s what we know so far, and how to protect yourself from this targeted scam.

Who doesn’t love nostalgia? Throughout history, people have always looked back at the “good old days” and we wanted to explore some of the weird and wacky technologies and trends that didn’t quite stick the landing for the long run, and some that ended up unintentionally paving the way.

If your business has five or more computers, or an expensive server, then you need access to a professional who can provide technical support. There is a huge difference between a local guy who can fix a computer and a professional who understands the intricacies of a business network—think of it like asking your pizza delivery guy to serve your entire extended family a Thanksgiving dinner.

The effectiveness of your business’ IT security is largely contingent on how your IT operates. As a result, it is extremely important to ensure that your staff understands the role they play in protecting your business’ assets. This month, we discuss what you should prioritize when putting together a security training platform; an essential part of any business’ attempts to keep their IT secure. 

Recently, Google has updated its requirements to run local ads from 1 review to 5 reviews. If you’ve been neglecting collecting reviews, now is the time to start, as they increase the value of your marketing efforts.

Here at Directive, we’re big fans of the Keeper password management tool—so much so, that we’re sharing how you can use it to manage and clean up your personal passwords. We’ll start by telling you how to set it up and get started.

Working from home isn’t as simple as it sounds for many users. There are a lot of things to consider, ranging from comfort to security. Considering that a lot of people first started to think about working from home two years ago under duress, it’s worth looking at your current situation and determining how you can improve it.

When it comes to your business’ visibility online, your search engine optimization (SEO) strategy plays an absolutely critical role. While SEO is influenced by a lot of different factors, we wanted to focus on one way you can boost it: your Google Business profile.

For many businesses (and employees), remote work has been a godsend, while proving its value and efficacy as a viable means of productivity… particularly when certain health crises make gathering in the office an unsafe prospect. Recently, businesses have adopted somewhat-hybridized approaches to their work processes. While this is clearly a wise move for the business, it also opens the door for some otherwise unprecedented challenges.

Businesses around central New York have a few options available to them when it comes to their IT needs. However, in order to receive the best services and support for them, they need to select the right provider. While we are admittedly biased, we wanted to share some of the questions that we would ask any IT or computer consultant we’d work with and trust with our network.

Let’s get right to it: if your computer has something wrong with it, it is going to get in your way. It’s going to be slower, it’s going to crash, it’s going to stop you from being productive. That’s just the start of it, too.

Apple’s release of iOS 15 and macOS Monterey will offer a new feature called Mail Privacy Protection. If an Apple Mail user enables this feature, it will limit the ability for marketing software providers, like Mailchimp, to accurately determine the following:

What kinds of communication tools does your business utilize on a daily basis? Chances are that your communication infrastructure can benefit from some of the latest and greatest solutions on the market. Communication is one aspect of your business that you definitely do not want to skimp on, as failing to implement the proper tools can bleed into other aspects of your organization, including operations and, in return, your bottom line.

It is undeniable that businesses have increasingly been relying on technology. The past year has been especially digital as millions of people were working remotely. Many of these people required some type of technology support. Today, we are going to discuss how companies like ours were able to provide comprehensive IT support to so many people while they worked from home.

March 31 is World Backup Day. Data is a commodity, but unlike other commodities--it can be replicated without hurting its value. As a result, data backup has become a critical need for the modern business. World Backup Day has been created to remind people to protect their assets by backing up their files.

With all the communication tools that businesses use today, there still is no more important option than the telephone system. Unfortunately for small businesses, the telephone system can be expensive and hard to manage. However, there is a way for you to get a fully featured telephone service with some of the most important tools your business needs, at a fraction of the price you currently pay for your enterprise telephone system.

The top question many businesses ask is how to find qualified leads. In today’s marketplace, having a website, and expecting the dollars to roll in is a fool’s errand. There is more competition than ever before, and business owners are less likely to seek out new ways to spend money. You need to put yourself in front of them.

Quick, off the top of your head, how many network switches are in use at your office? How many wireless access points? How many routers are past their warranty or no longer getting support?

That’s not a question most business owners are asked on a regular basis, and we don’t really expect you to be able to rattle off the answers. You should have all of that information documented though.

We’re getting close to the end of 2020. Finally? Has it been a long year for you? Has it gone by really fast? I think every other day I have a different opinion about it.

Either way, it’s time to look at 2021. A fresh start, a clean slate. I think if there is one big mindset all business owners and C-levels need to take into consideration for 2021, it’s their people.

With all that has gone on in terms of the coronavirus pandemic, it is little wonder that many businesses have suddenly changed their tune concerning the use of remote work. However, some workers are in a bit of a crisis as they try to adapt to their new work environment: suddenly, the place they would go at the end of the day to recover is the same place where work must now be done. This shift has led to a not-insignificant amount of stress and mental fatigue.

Many businesses believe that if they only had the right security tool, they would be secure from cyberattacks. What they don’t realize is that even the best IT security software and hardware can immediately fall apart if your staff isn’t trained to understand certain security risks. Take a moment to discover how to turn your team into a valuable security resource, and prevent them from being a security liability.

As we continue to adapt to a post-coronavirus world, one of the biggest issues facing businesses is their ability to communicate with their customers and team. As social distancing has reduced face-to-face interactions, many businesses are turning to digital solutions like VoIP to communicate effectively.  

Dangerous cyberthreats don’t just affect major businesses—they are just as likely to hit close to home.

In fact, just two weeks ago, a ransomware attack left half of the computers operated by Chenango County held hostage by hackers, who demanded $90,000 to surrender access to the files. Learn how Chenango County was able to say “No” and recover their data.

If you’ve been mostly working from a laptop these last few months, you’re probably noticing that it’s a little harder to be as productive with only one screen, especially if you were used to having two at the office. If you’ve already looked into getting a second screen for your laptop, but your laptop doesn’t have a port, you aren’t actually out of luck!

Your business wireless connection is an increasingly important consideration, which means it needs to be installed and supported thoughtfully. Today, we will tell you a little bit about Wi-Fi and how to get the best performance out of your business’ wireless network.

The benefits of having the ability to work remotely certainly outweigh the alternative, but that doesn’t mean you shouldn’t work through some of the drawbacks. Doing so will make your remote work experience the best it can be. Here are three tips to keep you engaged and productive while you work remotely.

Cloud computing is as popular as ever with 80 percent of businesses now using some form of it. Today, you can get about any type of business computing in the cloud, but one of the most valuable solutions that most businesses can use is found in the communications sector. This month we’ll talk a little bit about how a hosted VoIP platform can be one of the most useful solutions for your business. 

Many workplaces have started the processes necessary to safely return their employees to typical operations. However, this is going to involve no small amount of preparation in terms of your business’ technology and proactive planning. Let’s consider the different approaches that you could take as you resume operations in a way that helps protect your team while still enabling work to be done.

This may be an uncomfortable truth when it comes to data security: the weakest link to keeping your data secure will be your employees. As social media giant Twitter recently discovered, despite the best technical security measures you have in place, all it takes is a break in protocol to place your client’s data and your business’ reputation at risk.

We often discuss the “new normal” for businesses post-coronavirus and focus on the need for organizations to update their businesses to continue to complete and, most importantly, remain operational during the lockdown, most notably remote workers. However, the reality is there are many businesses that can’t readily take advantage of a remote workforce, due to the nature of their business. Here are some tips to help your business thrive, even if you aren’t able to take advantage of remote work.

With more people than ever working from home, their ability to receive the support they need to keep their devices in top working order is crucial. As a result, many businesses have turned to managed IT service providers to maintain their employees’ computers. MSPs like us utilize a tool called remote monitoring and management software (RMM). Let’s discuss what it is and why it is so useful for managing your company’s IT. 

It is important that you have a handle on the technology that your business utilizes, which will require you to maintain comprehensive documentation regarding it and its support. Here, we’ll go through what a managed service provider includes in this documentation, as well as how it is used.

Your data is vital for your organization’s continuity. Your data consists of everything from your company documents, accounting records, client contact information, prospects and leads, procedures, and everything else needed for you to keep operations running smoothly. That’s why all businesses need a solid backup solution that is monitored and tested regularly.

Is your business website not generating as many leads as you hoped? Chances are your SEO (Search Engine Optimization) is focused on what keywords are and not what they do. Keywords are a starting point for SEO, not the end, and certainly not the only factor in making SEO work for your business. Here are four tips to help you better understand how to use SEO as part of your business Marketing Plan.

Google Chrome is rolling out a neat little update for everyone over the next week (it may already be out for some users by the time this posts). It’s a feature that I know I’m personally going to love, and I didn’t even realize how badly I needed it until now.

Let’s take a look!

Remote workers have an increasing number of tools to allow them to remain productive as COVID-19 concerns force them out of their office due to social distancing requirements. Yet many newly remote workers are finding unexpected problems in their new world as they adopt new technologies such as Zoom. Take a moment to learn how to keep your Zoom meetings safe and give your remote workers the tools they need to remain productive.

Protecting your online accounts, your data, and your customers’ information is now more important than ever. Industry and state-mandated compliances are now forcing businesses to tighten their cybersecurity, and it’s critical that every human being on the Internet take their own personal security seriously. This guide is designed to provide the best practices for strong passwords.

New York State, along with many others, have mandated a stay at home order as part of their social distancing policy. As such, most businesses have to close in response to the coronavirus crisis. There are, however, 12 business sectors which are exempt from this order, and can remain open because they are considered essential. Do you know if your business is considered essential? Read on to learn more.

There are many reasons that your team may want (or need) to work from home, and there are many reasons to allow them to do so. A 2019 survey by OwlLabs indicated that 71 percent of remote workers are happy with their job (as compared to 55 percent of on-site workers); remote workers responded that they are 13   percent more likely than onsite workers to stay in their current job for five more years than onsite workers will; and when respondents claimed to be working longer than 40 hours per week, onsite workers were doing so out of necessity, while remote workers did so out of desire and enjoyment.

Cybercriminals use nasty tricks to gain the confidence of their victims. They often use trust to fool users into providing their passwords or downloading malicious software. We’ve recently seen this happen with local Otsego county residents. First, let’s take a look at what social engineering is.

It’s not uncommon where a situation arises and you will find yourself working from home. To make this work, it is important that you keep a few additional issues in mind so that you can make the most of it. We have put together a few simple best practices that you should keep in mind as you operate remotely.