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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

The Key to Drawing In Your Desired Audience: Inbound Marketing

When marketing your business, the general wisdom is that inbound marketing is a good thing to include in your overall strategy. This is because it effectively draws in your most interested audience, in addition to usually being more cost-effective than most outbound avenues. Today, we’ll focus on what your inbound strategy should be based on, as well as a few actions to take as you implement it.

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Twitter Can Be a Valuable Business Asset

b2ap3_thumbnail_twittastic_400.jpgDespite the fact that 255 million people use Twitter, some businesses want nothing to do with it. They see it as little more than a waste of time. However, these anti-Twitter activists fail to realize that the social media outlet has an unmistakably large influence in the marketing industry. Unlike Facebook, Twitter gives you the opportunity to customize your audience to suit the precise needs of your business, and the best part of this is that it’s completely free.

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3 Interesting Facts about Mobile Marketing

b2ap3_thumbnail_mobmark400.jpgMobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.

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A Healthy Intranet = Strong Marketing

b2ap3_thumbnail_intra400.jpgMarketing is not done in a bubble. Instead, it requires input from outside resources. When it comes to effective marketing, communication is key. Having a computer network that acts as a communications hub for every department is one the best ways to help your marketing team.

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How to Set Up and Optimize Your Business in Google Maps

b2ap3_thumbnail_gplace400.jpgEven if your business doesn't have a website, or use social media, you still need to take advantage of at least one important Internet tool to direct people to your organization: Google Places. Getting your business mentioned on the Internet's biggest listing resource will make sure that anybody looking for you can find you.

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