888.546.4384|607.433.2200

 

livechat icon

Live Chat Support

Live Online Meeting

WEB DESIGN SERVICES

CREATE ACCOUNT

*

*

*

*

*

*

FORGOT YOUR PASSWORD?

*

Don’t wait any longer. Get started today!

 
 

Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Creating the Right Logo is Tricky… Without Help, That Is (FREE RESOURCE)

A logo is one of the most potentially powerful elements of a company’s branding. We say “potentially” because there are many ways that a logo can be designed, and a misstep or poor choice can make it ineffective. However, how can you make the right choice if you don’t even realize that there’s a choice involved?

Continue reading

The Marketing Collateral Your Clients and Prospects Want To See

Marketing collateral is a collection of media that is used to support the sales of a company’s products or services. The primary purpose of marketing collateral is to showcase your business’ products and services in an informational but attractive way, while at the same time expanding your credibility. The collateral you use should support your overall marketing efforts.

Continue reading

Lessons from United Airlines’ $1.4 B (and counting) Social Media Shit Storm

After witnessing the viral social media impact of United Airlines most recent disaster involving forcefully removing a passenger from an overbooked airplane -- we figured it would be a good time to talk about what you can do to successfully manage a social media disaster. So, like they always say “Don’t be scared, be prepared!” 

0 Comments
Continue reading

A Beginner's Guide to Facebook Advertising - Expand your Reach with Lookalike Audiences on Facebook [7 of 7]

Part 7 of 7 - Expand your Reach with Lookalike Audiences on Facebook [Series]

Facebook Advertising is an excellent resource for business owners. Everything you need to run a successful advertising campaign is all in one place, including your audience. Did you run a successful advertisement, and aren’t sure where to turn? Re-run that campaign to the same audience, well it’s clone, with Facebook’s Lookalike Audiences!

Continue reading

A Beginner's Guide to Facebook Advertising - Which Ad Works Best on Facebook? A/B Testing [6 of 7]

Part 6 of 7 - Which Ad Works Best on Facebook? A/B Testing; [Series]

Facebook Advertising is a great way to raise brand awareness and increase your Facebook following. Sometimes your first advertisement might not yield the response you were hoping for. Wait! Don’t get rid of it, rework it with A/B testing.

Continue reading

A Beginner's Guide to Facebook Advertising - Measure the Performance of your Advertisements [5 of 7]

Part 5 of 7 - Measuring the Performance of your Facebook Advertisement  [Series]

ROI is always top of mind for business owners. Often it is difficult to calculate an accurate ROI for social media marketing. Luckily, Facebook makes tracking ROI simple with Ads Manager. The following will help you review the success of your Facebook Advertisement using Facebook’s Advertising Metrics (KPI’s - Key Performance Indicators).

Continue reading

A Beginner's Guide to Facebook Advertising - Determining Your Facebook Advertising Budget [4 of 7]

Part 4 of 7 - Determining Your Facebook Advertising Budget [Series]

In the first part of this series, you may remember us discussing the affordability Facebook offers businesses. In fact, that is one of the many reasons Facebook advertising has become so successful. Any budget can be supported, but how far can your budget take you? 

0 Comments
Continue reading

A Beginner's Guide to Facebook Advertising - Creating an AD [3 of 7]

Part 3 of 7 - Creating an Ad [Series]

Facebook Ads have the ability to transform your company and dramatically increase your leads without destroying your budget. If you want to reach 1.55 billion Facebook users that could potentially turn into your clients, then Facebook Advertising is right for you. The following will tell you the preliminary steps you need to know to create a Facebook Advertisement of your very own! 

0 Comments
Continue reading

A Beginner's Guide to Facebook Advertising - Terminology [2 of 7]

Part 2 of 7 - Terminology [Series]

Even for an experienced marketer Facebook Advertising can be a little daunting without first understanding the basics. The first real step to learning anything new is understanding the terminology. When you’re setting up your first advertisement you’ll hear things like “custom audiences”, “impressions”, and “auto bid” and even in the appropriate context there might still be some confusion. The following is a brief overview of commonly encountered Facebook Advertising terminology to assist you in your Facebook Advertising endeavors.

0 Comments
Continue reading

A Beginner's Guide to Facebook Advertising - Introduction [1 of 7]

Part 1 of 7 - Why should I Advertise on Facebook? [Series]

You might be a bit, or a lot, skeptical of Facebook, not to mention using it for Advertising purposes. You’ve probably heard horror stories of a people losing money by advertising on Facebook. If so many people are losing money with advertising on facebook then why has it grown by 680% since 2010? It’s because it works! Want to know why it works?

0 Comments
Continue reading

3 Ways to Start Marketing Your Company to Mobile Users

b2ap3_thumbnail_mobile_marketing_your_business_400.jpgYou may have realized that marketing and advertising tactics are shifting toward reaching mobile leads. Even superstar companies like Google and Facebook are delegating more marketing dollars to their mobile marketing budgets after a discovery that nearly one-fifth of Google's revenue comes from mobile searching. Here are three ways your company can start up your mobile marketing initiative.

0 Comments
Continue reading

3 Interesting Facts about Mobile Marketing

b2ap3_thumbnail_mobmark400.jpgMobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.

0 Comments
Continue reading