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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Should Big Tech Be Reined In?

It’s not a secret (well, not anymore) that the big tech companies have influence. These companies, that include Apple, Google, Amazon, and Facebook, have been in the spotlight more and more as the argument of data privacy has gotten louder and louder. Public sentiment is starting to blow back on their business model--and since, Yahoo, once the predominant name in Internet-based services, was broken up and sold to Verizon for cents on the dollar after being at the center of the largest data breach in recorded history--there have been rumblings that there has to be something done to protect the public from major publicly-traded technology companies that use individual’s data in ways that some deem unethical.

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Social Media Can Help and Hurt Any Business

In many ways, social media is the defining characteristic of the information age. It has transformed the way people communicate, market their products and services, and it has brought a litany of issues into the public consciousness. On the other side of the coin, social media currently costs many business billions of dollars a year in lost productivity. Let’s take a look at the pros and cons of social media, and how your business can put yourself in a net-positive position regarding the technology.

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Facebook Makes Two-Factor Authentication Easier

If you use Facebook, you likely have a lot of personal information stored there. If you use it for your business, then your professional reputation also partially relies on what you put into the social network. If you aren’t protecting your Facebook account, you could be at risk for identity theft or worse. That’s why using two-factor authentication on your social media accounts is becoming more important than ever.

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What's It Mean When Online Traffic is Concentrated to a Handful of Apps?

The Internet is always changing, and anyone who has been using it for a while has experienced this change for themselves. While it might be strange to think about, the latest statistics have proven that the current changes to the Internet are some of the most significant--especially for businesses. “Online business as usual” will be significantly different moving forward.

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Tip of the Week: Annoyed By Fake Friend Requests on Facebook? Here’s an Easy Fix

Have you ever gotten Facebook requests from strange people who you don’t know? While it might be tempting to give them the benefit of the doubt--after all, maybe they know a friend of yours--it’s best to keep strangers off of your page when you can. In order to give your page, the flexibility to accept friend requests from people you may know, and protect it from strangers, you can implement a “follow” feature, and limit who can send you friend requests.

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A Beginner's Guide to Facebook Advertising - Expand your Reach with Lookalike Audiences on Facebook [7 of 7]

Part 7 of 7 - Expand your Reach with Lookalike Audiences on Facebook [Series]

Facebook Advertising is an excellent resource for business owners. Everything you need to run a successful advertising campaign is all in one place, including your audience. Did you run a successful advertisement, and aren’t sure where to turn? Re-run that campaign to the same audience, well it’s clone, with Facebook’s Lookalike Audiences!

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A Beginner's Guide to Facebook Advertising - Which Ad Works Best on Facebook? A/B Testing [6 of 7]

Part 6 of 7 - Which Ad Works Best on Facebook? A/B Testing; [Series]

Facebook Advertising is a great way to raise brand awareness and increase your Facebook following. Sometimes your first advertisement might not yield the response you were hoping for. Wait! Don’t get rid of it, rework it with A/B testing.

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A Beginner's Guide to Facebook Advertising - Measure the Performance of your Advertisements [5 of 7]

Part 5 of 7 - Measuring the Performance of your Facebook Advertisement  [Series]

ROI is always top of mind for business owners. Often it is difficult to calculate an accurate ROI for social media marketing. Luckily, Facebook makes tracking ROI simple with Ads Manager. The following will help you review the success of your Facebook Advertisement using Facebook’s Advertising Metrics (KPI’s - Key Performance Indicators).

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For Emergency Purposes Only: Users Can Now Activate Facebook’s Safety Check

Since 2014, Facebook has quietly featured Safety Check, a crisis response tool that lets users in areas struck by natural disasters or other emergencies to confirm their safety on the social network. Originally, Facebook itself would have to activate a Safety Check, but that has changed--the power to activate a safety check is now in the hands of the stricken community.

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A Beginner's Guide to Facebook Advertising - Introduction [1 of 7]

Part 1 of 7 - Why should I Advertise on Facebook? [Series]

You might be a bit, or a lot, skeptical of Facebook, not to mention using it for Advertising purposes. You’ve probably heard horror stories of a people losing money by advertising on Facebook. If so many people are losing money with advertising on facebook then why has it grown by 680% since 2010? It’s because it works! Want to know why it works?

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Tip of the Week: How to Keep a Facebook Friend From Viewing a Post You Don’t Want Them to See

b2ap3_thumbnail_facebook_tips_400.jpgThe advantage of Facebook is also its disadvantage: the fact that you’ve likely got a large variety of people on your friends list. While this works out great for networking, it may mean holding back on posting a personal opinion if it isolates or offends someone you’re friends with. To get around this social dilemma, Facebook allows you to hide your status from one or more friends. Here’s how to do it.

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The Cause of Social Media Addiction and How to Stop It

b2ap3_thumbnail_social_media_blocking_400.jpgSocial media addiction is a problem that plagues most modern businesses. Even though it’s a best practice to leverage social media to your business’s advantage, it’s a well-known fact that social media addiction can lead to wasted time and distractions in the office. In order to beat social media addiction in the office, it’s best to understand how it comes about, and what you can do to help your workers leave it alone, rather than locking everything down completely.

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Tip of the Week: How to Grow Your Professional Network Using Facebook

b2ap3_thumbnail_social_media_networking_400.jpgFacebook is a powerful networking tool that can help you build relationships with new professionals and introduce your product or service to entirely new markets and groups of people. That is if you know how to use it. Here are five steps you can take to get started with Facebook and use it to build a professional network.

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Tip of the Week: 3 Ways to Secure Your Facebook Account

b2ap3_thumbnail_facebook_security_400.jpgThe social media revolution has taken the world by storm, so much in fact that some people are completely at the mercy of their smartphones. However, the dark side of social media, especially Facebook, grows more apparent every day, especially when it comes to both cybersecurity and personal privacy. Are you sure that your Facebook settings aren’t giving away a little too much of your information to the powers that be?

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Fans of Facebook Now Have a Facebook Business App

b2ap3_thumbnail_facebook_at_work_400.jpgFacebook has come a long way. Originally designed as a networking tool to be exclusively used by college students, Facebook now has 1.44 billion active users, making it the world’s largest social network. Today, businesses take Facebook seriously and utilize it for their marketing initiatives. However, it’s still viewed as a time-waster by many office managers who restrict or ban employees from accessing it.

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4 Characteristics of a Fake Facebook Friend

b2ap3_thumbnail_facebuk400.jpgWith all the personal information users entrust to Facebook, it's no surprise that scammers are also on Facebook, often posing as friends. When using Facebook, you will need to be aware of this scam in order to keep your personal information safe. Here are four characteristics of a fake Facebook profile that you should consider before confirming a friendship.

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Save Face with These 3 Facebook Security Settings

b2ap3_thumbnail_Facebook400.jpgFacebook makes it easy to connect with everyone; unfortunately, this includes people that you may not want to connect with. Whether it is the person you once had an awkward date with, or a hacker looking to hijack your profile, you can make sure that only the people who you want to see your post will be able to by adjusting your security settings.

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Take Back Your Facebook News Feed

b2ap3_thumbnail_FacebookLogo400.jpgFacebook has recently achieved one billion active users. Being on top of the social media world comes with a price. Facebook has become one of the top 10 most hated companies in America, this according to a January 2013 study from news site 24/7 Wall St. This survey takes into account customer and employee satisfaction and, most of all, stock prices.

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Looking to Advertise? Try Facebook

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Facebook, the enormous social network that shouldn't need an introduction for anybody, has been a fantastic way for small businesses (and major corporations and brands, and just about anyone else) to promote themselves. If you haven't established your company on Facebook (which is free, by the way), a new offer from the social network might help sweeten the deal.

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Is your Company's Internet Connection a Bottleneck on Productivity: Part 1

Time is Money written on clock

The words Productivity and Internet have been fit together in many different sentences, and usually in the sense that the Internet is a Productivity-killer. Take Facebook, for example; there are many arguments stating that Facebook is costing companies billions of dollars because employees are spending too much time on the social network while at work. Of course, Facebook (and the other social networks) are practically mandatory for businesses who want to market themselves. Other companies are clamoring that personal social media use greatly improves productivity and employee moral.

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Google +: The Next Social Frontier

Google+ icon

There has been a lot of talk about Google+, Google's new social network. Currently the service is invite only and invites are preciously coveted. Those who have gotten in to try it out have found a clean, simple interface. On first impression, Google+ looks like a very basic Facebook. Is Google+ worth all the clamor and is it going to change the game for social media? Will businesses be able to take advantage of Google+ the same way they do for Twitter, Linked In, and Facebook?

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Ultimate Social Media Rig is on the ConnectWise University

The Ultimate Social Media Rig Project Plan is now on the ConnectWise University.

 

ConnectWise Partners can download the template from the ConnectWise University and launch their own Ultimate Social Media Rig for themselves or resell it as a service for their clients.

 

There's no need to enter the Word Doc into a project anymore! Simply import the project and roll it out!

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Your Company's Social Media Policy

The time to implement a social media policy is now. Your social media policy outlines for employees your companies guidelines or principles for communicating in the online world.  Your company should have a communications policy in place that spell out your expectations for phone and email, it’s important that you add social media and online site usage to this policy.

 

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14 Tips to Work Your Social Media Rig

Directive has had the pleasure of working with David Mann for over 10 years. David owns Alta Log Homes in Upstate NY. Alta is a leading manufacturer of Log Homes. David is an expert in building Green, Energy Star dream homes and a great guy. His website is http://www.altaloghomes.com. We set him up with the Ultimate Social Media Rig a few months ago along with some coaching services to get him started. He's been pretty religious about posting and using it. He sent me an email asking what recommendations I'd have to get more out of it now that he's "warmed up" and has a little more experience with Social Media.

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The Ultimate Social Media Rig (Updated May 2014)

Recently, I was asked to speak at a breakout session called "Jumpstart Social Media for your IT Business" at the ConnectWise PSA 2009 Partner Summit. What a great event, we learned so much for our MSP practice, we are still implementing! Some of the power point slides from the breakout show our Project Plan for rolling out our "Ultimate Social Media Rig". We promised to get the project plan posted on the site. Rather than post just screen shots, we made it easier for you to get started and typed it up too, copy/paste ftw.

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