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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Putting The Social in Social Media

Recently, we have been sharing insights on some best practices regarding social media. This time, we’re going to discuss the primary function of social media: engagement. Engagement is simply how you interact with your audience and whether or not you are able to develop a relationship with them. Engagement is also one of the most important and resource-consuming aspects of using social media as a tool for marketing and the promotion of your services.

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Are You Making Yourself Vulnerable Over Social Media?

Social media might make it easy to stay connected, but it comes with a lot of negative side-effects--particularly in regard to security for both personal and professional use. If social media isn’t used properly, it could spell trouble for your organization. How can you foster proper social media usage so that your organization doesn’t suffer from poor security practices? It all starts by spreading awareness.

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Are Connected Employees More Valuable?

b2ap3_thumbnail_connected_employees_value_400.jpgWhenever you hire a new employee, you essentially incorporate their social network into the networking reach of your business. With this reality in mind (along with the measurable influence of an employee's use of social media) you have to ask yourself, "Is a connected employee more valuable than a non-connected employee?"

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Smartphones and Human Productivity Part 1/2: Networking

b2ap3_thumbnail_social_networking_smartphone_400.jpgWhat kind of phone do you have? Or rather, what kind of person does your phone have? With people relying on constant connectivity and constant communication, do devices have an interface for constant productivity, or is it just a constant distraction? Do all these outstanding new gadgets have the kind of value business professionals claim they do?

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4 Characteristics of a Fake Facebook Friend

b2ap3_thumbnail_facebuk400.jpgWith all the personal information users entrust to Facebook, it's no surprise that scammers are also on Facebook, often posing as friends. When using Facebook, you will need to be aware of this scam in order to keep your personal information safe. Here are four characteristics of a fake Facebook profile that you should consider before confirming a friendship.

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#WhatYouShouldKnowAboutHashtags

b2ap3_thumbnail_hashtag400.jpgYou've seen them around everywhere. Every time you watch TV, look at a poster, listen to the news, or have a conversation with a teenager, you'll be exposed to the term "hashtag". What are hashtags exactly? What do they do? Why should you care about them? How can they help your business? #readmoretofindout

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Social Media as a Business Communications Tool

b2ap3_thumbnail_ftygwg400.jpgIn its infancy, social media was adopted by teenagers and used to share personal opinions. Many businesses took their sweet time adopting social media as part of their marketing strategy, supposing it to be a fad. Now that social media has grown up, almost every business has a social media presence, yet many companies still ban its use in the workplace.

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