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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Putting The Social in Social Media

Recently, we have been sharing insights on some best practices regarding social media. This time, we’re going to discuss the primary function of social media: engagement. Engagement is simply how you interact with your audience and whether or not you are able to develop a relationship with them. Engagement is also one of the most important and resource-consuming aspects of using social media as a tool for marketing and the promotion of your services.

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Leveraging Content Marketing in a B2B Strategy

When engaging in business-to-business marketing, your content plays a huge role in your success. Whether you’re creating social media content, blogging, creating articles for your web pages, creating newsletter content, or even working an in-person event, you need to make sure your content is effectively benefitting your marketing.

We’re here to help, so we’ve compiled some key considerations to make as you shape your content marketing strategy through each of the above tactics.

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A Social Media Strategy Helps Businesses Start the Conversation

Building a social media strategy can be somewhat troublesome for the modern business. Not only do you not know how it can affect your organization, you also know that your competitors are likely using it. To this end, we’ll go over how your organization’s social media practices can influence success.

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Tip of the Week: How to Use Webinars to Take Your Business to the Next Level

Authority. Knowing what your business does well, and using that knowledge, experience, and expertise to increase your company’s position within the market is more crucial for the small business today than ever before. This is because, from a competitive standpoint, the small or midsize business is not able to sport the kind of prices that larger firms can, and still make a profit. One way an organization can utilize this talent to increase the visibility of their offering is by using webinars.

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Lessons from United Airlines’ $1.4 B (and counting) Social Media Shit Storm

After witnessing the viral social media impact of United Airlines most recent disaster involving forcefully removing a passenger from an overbooked airplane -- we figured it would be a good time to talk about what you can do to successfully manage a social media disaster. So, like they always say “Don’t be scared, be prepared!” 

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A Beginner's Guide to Facebook Advertising - Determining Your Facebook Advertising Budget [4 of 7]

Part 4 of 7 - Determining Your Facebook Advertising Budget [Series]

In the first part of this series, you may remember us discussing the affordability Facebook offers businesses. In fact, that is one of the many reasons Facebook advertising has become so successful. Any budget can be supported, but how far can your budget take you? 

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A Beginner's Guide to Facebook Advertising - Creating an AD [3 of 7]

Part 3 of 7 - Creating an Ad [Series]

Facebook Ads have the ability to transform your company and dramatically increase your leads without destroying your budget. If you want to reach 1.55 billion Facebook users that could potentially turn into your clients, then Facebook Advertising is right for you. The following will tell you the preliminary steps you need to know to create a Facebook Advertisement of your very own! 

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Tip of the Week: How to Grow Your Professional Network Using Facebook

b2ap3_thumbnail_social_media_networking_400.jpgFacebook is a powerful networking tool that can help you build relationships with new professionals and introduce your product or service to entirely new markets and groups of people. That is if you know how to use it. Here are five steps you can take to get started with Facebook and use it to build a professional network.

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Tattoo Marketing is a Thing [Video]

b2ap3_thumbnail_business_devotion_400.jpgAs a business owner, you’re proud of your company’s logo because of everything it represents. Do you love your logo enough to get it tattooed on your body? What about your staff? Would they be willing to make such a permanent commitment to their job? Yes, tattoo marketing is a real thing. What can your business learn from this bold marketing trend?

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Most Business Owners Only See 1-to-3% Consumer Engagement on Social Media

b2ap3_thumbnail_social_media_engagement_is_not_high_400.jpgYou’re surely aware of how valuable an asset social media is for your brand, but how much interaction are you really getting on your pages? No matter how many views, there’s always room for improvement. Well, you’ll be relieved to hear that even the large corporations don’t get too many hits on social media, despite the massive numbers in their favor.

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Tip of the Week: Don’t Let Poor Grammar Affect Your Business

b2ap3_thumbnail_bad_grammar_fail_400.jpgHow bad would it have been if we instead entitled this article, “Don’t Let Poor Grammar Effect Your Business?” Even though it would’ve been a clever way to make a point about the perils of using poor grammar in business, there would still be a lot of folks who would spot the mistake and write off our company as incompetent. Herein lies the power of using proper grammar.

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3 Ways to Start Marketing Your Company to Mobile Users

b2ap3_thumbnail_mobile_marketing_your_business_400.jpgYou may have realized that marketing and advertising tactics are shifting toward reaching mobile leads. Even superstar companies like Google and Facebook are delegating more marketing dollars to their mobile marketing budgets after a discovery that nearly one-fifth of Google's revenue comes from mobile searching. Here are three ways your company can start up your mobile marketing initiative.

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Consumer Data Collection is Growing

b2ap3_thumbnail_getit400.jpgWith the holiday shopping season winding down, it's the busiest time of the for data collecting companies that compile information on the purchases you make. Are you aware of the extent that your purchases are being tracked? Knowing about data collection may make you want to buy all of your presents with cash.

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3 Interesting Facts about Mobile Marketing

b2ap3_thumbnail_mobmark400.jpgMobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.

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4 Reasons Why Webinars Are the Bee’s Knees

b2ap3_thumbnail_webinar400.jpgChances are, you've sat through some really exciting and useful webinars. But, there's probably more of a chance that you've sat through some pretty dull ones as well. Have you ever considered hosting your own?

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A Social Networking Primer for SMBs

b2ap3_thumbnail_SocialMedia400.jpgAbout the same time that the late six-term Alaskan Senator Ted Stevens was proclaiming that the "internet is not something that you can just dump something on. It's not a big trunk. It's a series of tubes", a phenomenon that would transform the Internet was just starting to go mainstream. Virtual social networking, an idea that had been developed for the better part of a decade was swiftly starting to take a foothold on the web.

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Producing Prime Presentations

b2ap3_thumbnail_Fotolia_6187857_S.jpgAt some point or another you will be asked to present information to a crowd of people. Whether you have to give a presentation about how you can best profit from a bake sale for your local PTA or you're presenting a sales pitch to potential investors, vendors, or clients; using advances in presentation technology and methodology to your advantage can help you make a strong first impression and more importantly, a lasting one. Below are some presentation services that can be used to enhance the content of your demonstration.

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5 Tips to Make Yourself a Better Presenter


a1sx2_Original2_girlgivingpresentation.jpgSpeaking to a crowd, especially one comprised of your peers or potential clients, is a nerve wracking experience. All too often, a speaker will put all his/her effort into a PowerPoint with graphics worthy of James Cameron or distracting animations that spin, sparkle, and pop. As the speaker, you're the focus. Here's a few tips to keep your audience captivated:

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What is Pinterest and Why It Matters to Upstate New York Businesses

Pinterest logo

Social Media is a tough industry - the only way a good social network can succeed is by being extremely popular, and it takes a lot of criteria for that to happen. A social network site either has it or it doesn't, and Pinterest apparently has it in massive quantities.

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15 Quick Twitter Tips to get your Business Tweeting

Twitter bird shouting

Twitter is a fantastic networking resource for professionals, brands, and businesses. Having a strong presence on Twitter can mean more traffic to your website and an easy way to get in touch with customers and prospects. The hardest thing about diving into social media is knowing what to say. Here's a quick list with a few ideas to get you started.

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QR Codes in a Nutshell

You've probably seen these funny barcode-like symbols popping up and wondered if they mean anything. These days they are all over the place - on websites, in magazines, and even in television ads. What are these mysterious glyphs? Should we be concerned? And of course the question on all of our minds, how can I use them to market my business?

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Find (or Offer) Great Upstate New York Deals on Foursquare

Foursquare is a social network of sorts that works like a marketing game. Users run Foursquare on their mobile phones. It uses GPS to pinpoint your location and pulls up stores, restaurants, and other public locations and venues in your vicinity. You can then 'check in' to the place you are at, and it will share it with your friends. It's a service that promotes word-of-mouth marketing!

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How Do Customers Find Your Business Online?

With today’s global economy, the time and money spent on marketing needs to be stretched pretty thin, and results need to  be tracked carefully so you know how to make the most of a limited marketing budget.  Fortunately, we’re experiencing a worldwide revolution in the form of the way people communicate, share information, and how small businesses can reach their customers.  The Internet has opened up huge possibilities, but the real question is how are customers finding YOUR business, and how can you make it easier to be seen.

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