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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Your SEO Reports Aren’t Everything

Search engine optimization can be a relatively simple concept while simultaneously being complex and nuanced. On the surface, Google advises us to focus on having a quality website and content to match, while behind the scenes, hundreds of secret metrics are weighed and balanced to deliver your ranking. Then there are the experts who have purportedly cracked the code or figured out the “one easy fix that brings instant success.”

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How to Optimize Your Google Business Profile: Part 5

If you’ve made it this far into our series, good for you, you’re on your way to finishing mastering your Google Business Profile.  For the last segment of our series, let’s continue our discussion on Google Business profiles and how to really make your profile yours, and how to use it for engagement from your audience!

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How to Optimize Your Google Business Profile: Part 4

If you’ve been following our series, you're aware we’ve been exploring Google Business profiles and the ways you can best optimize your profile to suit your business’ needs. Now, we are going to explain how to get started with claiming your business’ profile.

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How to Optimize Your Google Business Profile: Part 3

Your business’ online web presence is directly related to how extensive your SEO strategy is. As you by now know, a good way to improve and manage your SEO is your business’ Google Business profile.

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How to Optimize Your Google Business Profile: Part 2

When it comes to Google Business Profiles and Google’s algorithm your business’ visibility may depend on how good your business’ profile is. We further explain how to optimize your profile to not only comply with the practices demanded by the almighty Google Search algorithm but also provide searchers with the exact information they need. 

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How to Optimize Your Google Business Profile: Part 1

When it comes to your business’ visibility online, your search engine optimization (SEO) strategy plays an absolutely critical role. While SEO is influenced by a lot of different factors, we wanted to focus on one way you can boost it: your Google Business profile.

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How Can I Use SEO to Help My Business' Website Rank Better?

Is your business website not generating as many leads as you hoped? Chances are your SEO (Search Engine Optimization) is focused on what keywords are and not what they do. Keywords are a starting point for SEO, not the end, and certainly not the only factor in making SEO work for your business. Here are four tips to help you better understand how to use SEO as part of your business Marketing Plan.

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Ultimate Social Media Rig is on the ConnectWise University

CW University Ultimate Social Media Rig screenshot

The Ultimate Social Media Rig Project Plan is now on the ConnectWise University.


ConnectWise Partners can download the template from the ConnectWise University and launch their own Ultimate Social Media Rig for themselves or resell it as a service for their clients.


There's no need to enter the Word Doc into a project anymore! Simply import the project and roll it out!


Partners can find the USMR Project Template under Shared Templates on the ConnectWise University.

*Note* An update version for 2014 has been posted to the ConnectWise Marketplace
Search for "Ultimate Social Media Rig - Revised 2014"


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Google Panda Update – The Bear of the SEO Industry

panda bear

I do apologize for that awful pun, but the Google Panda update has caused a huge stir in the SEO world. Google updates their algorithm all the time, but every once in a while they have a big update that completely changes the game. Google Panda was a massive update by Google to their search engine to limit content scrapers (people who steal content and host it on their own sites in the hopes of getting revenue from ads). Many legit sites saw a major drop in traffic and ranking, and Panda has changed (drastically even) the way SEO works. The latest update is starting to clear the fog, and Google has been explaining their reasoning behind the Panda Update.

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Bing Vs. Google

Everyone has heard of Google.  The word itself is synonymous with searching the web.  If you don’t know something, what do you do?  You Google it.  It’s become part of the internet vernacular.  You rarely hear folks say they are going to Yahoo that when they get home, or come across a solution by Binging it.


Like it or not, Google has become a part of our lives, but it certainly hasn’t done so without deserving it.  It is the leading search engine, and has earned it by being reliable.  When you search for something on Google, you find what you want.  It’s not easy to manipulate the system, and that’s why people trust Google so much.


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Social Media and SEO

Everyone is talking about Social Media and using it for their business.  The benefits are pretty clear; you should be using social networks to market your organization, but how does that affect your search engine ranking?


Links from relevant and important sites have always been a great way to get traffic & acceptance for a website, but how does Google rate links from platforms like Twitter and Facebook to your website?


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