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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Looking to Advertise? Try Facebook

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Facebook, the enormous social network that shouldn't need an introduction for anybody, has been a fantastic way for small businesses (and major corporations and brands, and just about anyone else) to promote themselves. If you haven't established your company on Facebook (which is free, by the way), a new offer from the social network might help sweeten the deal.

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Google Panda Update – The Bear of the SEO Industry

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I do apologize for that awful pun, but the Google Panda update has caused a huge stir in the SEO world. Google updates their algorithm all the time, but every once in a while they have a big update that completely changes the game. Google Panda was a massive update by Google to their search engine to limit content scrapers (people who steal content and host it on their own sites in the hopes of getting revenue from ads). Many legit sites saw a major drop in traffic and ranking, and Panda has changed (drastically even) the way SEO works. The latest update is starting to clear the fog, and Google has been explaining their reasoning behind the Panda Update.

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Google +: The Next Social Frontier

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There has been a lot of talk about Google+, Google's new social network. Currently the service is invite only and invites are preciously coveted. Those who have gotten in to try it out have found a clean, simple interface. On first impression, Google+ looks like a very basic Facebook. Is Google+ worth all the clamor and is it going to change the game for social media? Will businesses be able to take advantage of Google+ the same way they do for Twitter, Linked In, and Facebook?

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Bing Vs. Google

Everyone has heard of Google.  The word itself is synonymous with searching the web.  If you don’t know something, what do you do?  You Google it.  It’s become part of the internet vernacular.  You rarely hear folks say they are going to Yahoo that when they get home, or come across a solution by Binging it.

 

Like it or not, Google has become a part of our lives, but it certainly hasn’t done so without deserving it.  It is the leading search engine, and has earned it by being reliable.  When you search for something on Google, you find what you want.  It’s not easy to manipulate the system, and that’s why people trust Google so much.

 

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Ultimate Social Media Rig is on the ConnectWise University

The Ultimate Social Media Rig Project Plan is now on the ConnectWise University.

 

ConnectWise Partners can download the template from the ConnectWise University and launch their own Ultimate Social Media Rig for themselves or resell it as a service for their clients.

 

There's no need to enter the Word Doc into a project anymore! Simply import the project and roll it out!

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Social Media and SEO

Everyone is talking about Social Media and using it for their business.  The benefits are pretty clear; you should be using social networks to market your organization, but how does that affect your search engine ranking?

 

Links from relevant and important sites have always been a great way to get traffic & acceptance for a website, but how does Google rate links from platforms like Twitter and Facebook to your website?

 

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Your Company's Social Media Policy

The time to implement a social media policy is now. Your social media policy outlines for employees your companies guidelines or principles for communicating in the online world.  Your company should have a communications policy in place that spell out your expectations for phone and email, it’s important that you add social media and online site usage to this policy.

 

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