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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Creating Conversions With A Landing Page

Question: What is the purpose of a landing page? The answer: a landing page is designed to achieve a specific marketing goal--usually something along the lines of collecting contact information, driving traffic, or pushing for a purchase. However, before you just throw some text and a form on a page and call it a day, you should know that there is a process to creating an optimized, more effective landing page.

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Web Design Trends for 2017 and Beyond

It stands to reason that, in order for a user to visit, review, and retain information from your website, your site will have to look good. Of course, as with anything that has to do with what looks “good,” web design decisions should be dictated by what’s currently in fashion. In order to keep up with the trends of 2017, we’ve compiled a list of design elements that will be crucial for your website.

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Bing Vs. Google

Everyone has heard of Google.  The word itself is synonymous with searching the web.  If you don’t know something, what do you do?  You Google it.  It’s become part of the internet vernacular.  You rarely hear folks say they are going to Yahoo that when they get home, or come across a solution by Binging it.


Like it or not, Google has become a part of our lives, but it certainly hasn’t done so without deserving it.  It is the leading search engine, and has earned it by being reliable.  When you search for something on Google, you find what you want.  It’s not easy to manipulate the system, and that’s why people trust Google so much.


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Web Design Best Practices for Content Presentation

b2ap3_thumbnail_363986.jpgIn the past 10 years, the number of people who use the internet in their daily life has skyrocketed. As a result, many jobs now include adding or writing content that is ultimately posted online. Your business depends on your ability to create cohesive, complete information presented in an aesthetically pleasing, and memorable way.  How can we know if the content we are writing is presented in the appropriate fashion? There are a few best practices to keep in mind that will keep users coming back to your site, time after time.

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Size Matters: Optimizing Images for the Web

With all the fancy content management systems out there making it easy for users to manage and update their website, suddenly creating new content and pages on your site becomes a snap, and anyone can do it. While CMS's like Joomla empower those outside the professional web design field to completely turn their website into a living, breathing dynamic canvas, there are still a few simple best practices that one might not know without a little experience. One of the big ones that often get missed are images.  In this article, we'll show you how to work with images for the web so you get the best results possible when putting pictures on your website.  This will apply to blogs, social media, and just about any other method of publishing on the web.

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Guest — Ray
Thanks for the great article Chris. People have been complaining to me about slow load times for some of my websites and this wil... Read More
Thursday, 15 July 2010 19:34
1 Comment
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