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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How to Tell the Difference Between SEO’s Black and White Hats

Search engine optimization, or SEO, is a critical consideration when building a website. After all, higher search rankings bring in traffic, which is exactly what you want your website to receive - otherwise, what's the point? There are, of course, different tactics one may implement to improve their position in rankings, with varying degrees of moral standing. These practices are divided into two subsets, white hat and black hat tactics.

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Google Panda Update – The Bear of the SEO Industry

panda bear

I do apologize for that awful pun, but the Google Panda update has caused a huge stir in the SEO world. Google updates their algorithm all the time, but every once in a while they have a big update that completely changes the game. Google Panda was a massive update by Google to their search engine to limit content scrapers (people who steal content and host it on their own sites in the hopes of getting revenue from ads). Many legit sites saw a major drop in traffic and ranking, and Panda has changed (drastically even) the way SEO works. The latest update is starting to clear the fog, and Google has been explaining their reasoning behind the Panda Update.

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Search Engines, and the role SEO plays

Everyone who uses the Internet has used a Search Engine.  It’s nearly impossible not to.  Google, the leading Search Engine, has practically integrated itself into the English Language; it’s not uncommon to swap the words ‘search’ and ‘google’ (don’t know something?  Just Google it!) when talking about using a search engine.  The other leading search engines are Yahoo, and Microsoft’s latest incarnation, Bing, but there are countless others.  Search Engines generally work the same way, but we’ll use Google for example:

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Social Media and SEO

Everyone is talking about Social Media and using it for their business.  The benefits are pretty clear; you should be using social networks to market your organization, but how does that affect your search engine ranking?


Links from relevant and important sites have always been a great way to get traffic & acceptance for a website, but how does Google rate links from platforms like Twitter and Facebook to your website?


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