Are you taking advantage of this fundamental tool your MSP marketing plan needs to gain your audience's attention and Google's too? Meta descriptions are your first opportunity to let potential leads know what your webpage is about and whether or not they should click on your link. Read on to learn best practices to use regarding your meta descriptions for marketing your MSP.
The top question many businesses ask is how to find qualified leads. In today’s marketplace, having a website, and expecting the dollars to roll in is a fool’s errand. There is more competition than ever before, and business owners are less likely to seek out new ways to spend money. You need to put yourself in front of them.
The goal of SEO and marketing is to drive traffic to your website for you to introduce them to your services and convince them to take a chance with you. However, while SEO can drive traffic to your site, it can’t make visitors stay if your website is out of touch with user intent.