The top question many businesses ask is how to find qualified leads. In today’s marketplace, having a website, and expecting the dollars to roll in is a fool’s errand. There is more competition than ever before, and business owners are less likely to seek out new ways to spend money. You need to put yourself in front of them.
Developing a social media presence is one of the first things you should do when starting to market your company. 96% of small business owners use social media marketing and believe it is important to their business. This means you should, too. What platforms should you use? What should you be posting? How do you grow your follower count? How should you be managing all of the channels you are on?
These questions are easier to answer than you think.
A call to action, CTA, is a clear instruction designed to provoke an immediate response. Whether you say something like “call now” or “find out more”, you’re attempting to convince your audience to delve further into your site or services, without being forceful or demanding. You don’t want your audience to feel like you’re telling them what to do, but rather offering suggestions and assistance to better themselves. After all, when faced with “you’re not doing this correctly so you need to click here now” or “for more information on how to increase your website traffic, click here”, which are you more likely to choose?
Marketing collateral is a collection of media that is used to support the sales of a company’s products or services. The primary purpose of marketing collateral is to showcase your business’ products and services in an informational but attractive way, while at the same time expanding your credibility. The collateral you use should support your overall marketing efforts.