Social media: love it or hate it, it has transitioned from a casual pastime to a business necessity in the relatively few years it has been around. However, as beneficial as it can be to your business’ efforts, it can easily have the opposite effect if it isn’t used appropriately.
Let’s explore this increasingly complicated topic, including what needs to be done to ensure that your business’ social media presence isn’t actually harming its success. We recommend that you also share this information with your employees, even directing them to this blog to read it for themselves.