Directive Blogs

Developing a social media presence is one of the first things you should do when starting to market your company. 96% of small business owners use social media marketing and believe it is important to their business. This means you should, too. What platforms should you use? What should you be posting? How do you grow your follower count? How should you be managing all of the channels you are on?

These questions are easier to answer than you think.

One of the biggest benefits to using social media in a marketing strategy is the fact that it gives you the opportunity to experiment with different kinds of content--like, for instance, video. Video is a very strong marketing tool to use, but the social media platform will have an influence over what kind of videos are most effective. Today, we’ll explore how to optimize your video strategy for the different social media channels.

Recently, we have been sharing insights on some best practices regarding social media. This time, we’re going to discuss the primary function of social media: engagement. Engagement is simply how you interact with your audience and whether or not you are able to develop a relationship with them. Engagement is also one of the most important and resource-consuming aspects of using social media as a tool for marketing and the promotion of your services.

With all the personal information users entrust to Facebook, it's no surprise that scammers are also on Facebook, often posing as friends. When using Facebook, you will need to be aware of this scam in order to keep your personal information safe. Here are four characteristics of a fake Facebook profile that you should consider before confirming a friendship.

Foursquare is a social network of sorts that works like a marketing game. Users run Foursquare on their mobile phones. It uses GPS to pinpoint your location and pulls up stores, restaurants, and other public locations and venues in your vicinity. You can then 'check in' to the place you are at, and it will share it with your friends. It's a service that promotes word-of-mouth marketing!

There has been a lot of talk about Google+, Google's new social network. Currently the service is invite only and invites are preciously coveted. Those who have gotten in to try it out have found a clean, simple interface. On first impression, Google+ looks like a very basic Facebook. Is Google+ worth all the clamor and is it going to change the game for social media? Will businesses be able to take advantage of Google+ the same way they do for Twitter, Linked In, and Facebook?

The Ultimate Social Media Rig Project Plan is now on the ConnectWise University.

ConnectWise Partners can download the template from the ConnectWise University and launch their own Ultimate Social Media Rig for themselves or resell it as a service for their clients.

There's no need to enter the Word Doc into a project anymore! Simply import the project and roll it out!

The time to implement a social media policy is now. Your social media policy outlines for employees your companies guidelines or principles for communicating in the online world.  Your company should have a communications policy in place that spell out your expectations for phone and email, it’s important that you add social media and online site usage to this policy.

Directive has had the pleasure of working with David Mann for over 10 years. David owns Alta Log Homes in Upstate NY. Alta is a leading manufacturer of Log Homes. David is an expert in building Green, Energy Star dream homes and a great guy. His website is http://www.altaloghomes.com. We set him up with the Ultimate Social Media Rig a few months ago along with some coaching services to get him started. He's been pretty religious about posting and using it. He sent me an email asking what recommendations I'd have to get more out of it now that he's "warmed up" and has a little more experience with Social Media.

Recently, I was asked to speak at a breakout session called "Jumpstart Social Media for your IT Business" at the ConnectWise PSA 2009 Partner Summit. What a great event, we learned so much for our MSP practice, we are still implementing! Some of the power point slides from the breakout show our Project Plan for rolling out our "Ultimate Social Media Rig". We promised to get the project plan posted on the site. Rather than post just screen shots, we made it easier for you to get started and typed it up too, copy/paste ftw.