When looking to cut your costs, one of the best places to start looking is at your printing. While paper documents were once incredibly important for businesses (they still serve a function), no one can deny that they take up a considerable amount of space in the workplace, as well as take up precious assets that could be better spent elsewhere. What’s the best way to minimize the resources you spend on printing?
Most businesses set out to do an IT project when their technology needs an upgrade. Whether your business is looking to add new hardware, refresh the systems you already have, migrate to the cloud, or add new applications to your playbook, it can get pretty intimidating as cost and time overruns threaten your profitability. This week, we thought we would discuss an approach that can help any business—large or small— get their IT projects completed and integrated effectively: co-managed IT.
If you suspect that your organization has trouble managing its technology, you are far from the only one. Small businesses tend to have more difficulties with technology management and maintenance compared to their enterprise-level counterparts, mostly due to limitations placed on resources and time. You can make things much easier for your business by working with a managed service provider.
If you aren’t versed in business technology, finding the right solutions can be challenging to say the least. Technology should make your life easier, not more difficult. With so many options at your fingertips, we thought it would be helpful to share a couple of tips to help you get started with deploying the right technology solutions for your organization. Here are three tips to help you make the best, most educated decisions about the technology for your business.
You’ve no doubt noticed that innovation is motoring ahead and a lot of businesses are now implementing technology to help build efficient, reliable processes to improve business operations and customer satisfaction. Unfortunately, many companies hang on to outdated methods for evaluating and implementing technology and it results in substantial lost value. Today, we will go through a few ways you can get the value your business needs from its technology decisions.
Did you know that people tend to spend an average of 3-5 hours on their phones every day? The smartphone might be one of the most useful modern tools out there, but it can get in the way of running your business if you let it. Here are a couple of ways you can get the most out of your smartphone for business purposes.
With businesses handling operations in different ways, their employees must adapt to the circumstances handed to them. Some companies have begun to experiment with the status quo and are for the first time realizing the value that can come from allowing staff to work remotely. We’d like to discuss some of the ways your team might rely on technology to make remote collaboration effective and how you can optimize your experience with these collaborative platforms.
There are countless issues that could arise when it comes to managing and maintaining your technology, but the people who are in charge of the process should not be one of them. If you don’t have a dedicated IT team to take care of your business technology, you might not be properly maintaining your technology. Thankfully, there are ways to get around limited resources, and it might not be what you think.
A lot of companies are making large technology investments, in fact, if you are here now, you are probably thinking about making such an investment for your own business. One problem that growing companies have is identifying and investing in the right technology. Today, we thought we would give you a couple of tips on how to go about making technology investment decisions that will be the most advantageous for your business.
In many places, businesses have been operating in a manner that is closer to “business as usual” than “pandemic-altered”. This doesn’t mean the pandemic is over, but a lot of businesses are now able to make decisions as they were before the pandemic. This is a good thing, but there is one aspect of business that doesn’t seem to be normalizing: the supply chain. Let’s take a look at why supply chain issues persist and what you can do about them.
It might be an understatement to suggest that things don’t always go smoothly in business. The truth is that when one problem is solved, another is often created. This is why we lean on our technology. These “solutions” are intended to fix many of the speedbumps, but that doesn’t mean that choosing, deploying, and supporting these systems don’t come with some problems as well. Today, we look at three reasons an IT project could fail.
Running a business can be stressful, and if you can’t find time to juggle the countless variables that are at play every day of the week, you’ll quickly find yourself falling behind what needs to be done. Technology is one such area where falling behind is easy, especially when it comes to purchasing and implementing new tools. Unfortunately, your IT budget is not limitless, so how can you make the most of it? Let’s take a look.
A disaster recovery plan is a strategy that allows a business to return to normal after a disruption of some type. Some data disasters are brought on by outside attacks, some are the result of a natural disaster or environmental issue, and some are simply a return to normal after an internal problem interferes with business operations. Today, we’ll take a look at a few things you need to know about disaster recovery to help you mitigate the negative effects of a data disaster.
One of the great obstacles many businesses have to remote work is the fact that, well, the team will be remote—not in the office, safely under supervision. This has led many to consider using the webcams installed in their employees’ devices to keep tabs on them. Let’s explore the idea of monitoring your team, and why it probably isn’t a good one.
We all know the importance of IT maintenance and management when it comes to effectively running a business, but it’s really hard to ensure that your technology is being properly maintained when your staff have one foot out the door. A new survey from Gartner suggests that IT employees are more likely to leave your business than other non-IT employees, and this puts a heavier burden on you to make sure technology is properly taken care of.
The COVID-19 pandemic has shown us that not all companies have considered how to be flexible in their operations, but it has also given them opportunities to adjust accordingly. With these new flexibilities in place, what does the future of your office look like? Would you ever consider a hybrid approach to the workplace?
A good business owner envisions the future and what it could bring about. You may have already devoted a considerable amount of time to the good things that could happen, but how often do you picture the bad? If you don’t imagine the worst-case scenario, you could be putting your business’ life on the line. Are you prepared to deal with a data loss incident?
Today is Global Recycling Day and is intended to remind us of all the materials that can be reused in everyday life, in part as a way to decrease our individual carbon footprint. However, it's valuable to know how much your business contributes in terms of its carbon footprint… and, once you know that figure, how you can reduce it.
How often over the past year or two have you gone to replace a device on your infrastructure, only to find that the price has increased or the device simply isn’t available? This is an issue with the current hardware shortage, particularly for business electronics. Since businesses depend on technology, it becomes critical that you understand how this shortage impacts your day-to-day operations.
Collaboration is not just nice, it is the only way many businesses can afford to keep the lights on. Understanding that truth makes it important to find the right strategies and technologies to support your staff’s collaborative endeavors. Today, we take a look at a few options to help improve your business’ collaboration.
Collaboration is important for many businesses and it is something that takes some time to master. In fact, a lot of businesses that do pretty well struggle when it comes to getting their project teams and operational staff to work together. Today, we thought we would take a look at technologies and strategies that will not only help collaboration, but can promise rises in productivity as well.
If you have tried to procure hardware or products over the past couple years, chances are you have noticed that it is harder to find them than usual. This is particularly the case for any companies that have dealings with computing hardware, as the price has been hiked considerably on even the most basic of components. What has triggered this dramatic change in the technology supply chain, and what can be done about it?
It’s not often that something profoundly changes the landscape of business technology management as much as managed services has. When implemented correctly, managed IT services can completely replace the traditional methods of technology management within a company, and it all starts with changing not just your budgeting practices but also your maintenance practices.
Business can be difficult when everything goes right, but when disaster strikes, serious issues arise that need to be answered fast and if you don’t have a business continuity plan in place, your business will be in peril. It doesn’t matter what you do, if circumstances decide that your business needs to shut down, having a disaster recovery policy in place as a part of a larger continuity plan, will do more than you think to save your business.
The COVID-19 pandemic is still in full swing, and while many companies buckled under the pressure put on them to maintain operations, others have managed to adapt through the use of remote technology solutions. Businesses have put into place policies surrounding this remote technology, many of which are both helpful and harmful.
Most everyone uses the cloud in some capacity, even if it’s not a professional one. Simply put, the value it provides even on a consumer level is astounding, and this is even more so with business applications. The cloud makes it much easier for organizations to manage their resources compared to hosting them in-house, but a problem has surfaced with some companies suffering due to what’s called “cloud sprawl.”
Ever since employees began returning to the office after getting a taste of remote work, there has been an ongoing war between employers wishing a return to normalcy and the employees who would rather get their work done from the comforts of their own home. Now, a new survey indicates that half of employees would rather quit than deal with an employer who mandates a return to the office environment.
Sales. HR. Customer Service. IT. Accounting. Management. These different business departments have (for the most part) been categorized and compartmentalized for decades, cooperating to some extent but largely operating independently of one another. The question is, will this remain to be the case, with so many people now working remotely and communicating with their teammates as needed? Let’s try to make a few predictions as to the future of the departments we are all so familiar with.
When it comes to your business’ IT resources, who’s in charge? Do you have a CIO, or chief information officer, managing your IT decision-making, and do you have someone responsible for managing and maintaining your systems? If you don’t know the answer to either of these questions, then we need to have a conversation about your relationship with technology management.
When it comes to procuring technology and working on technology projects, budgeting is a key issue that must be ironed out long before project implementation begins. This process can be troublesome and fraught with all sorts of challenges, but you don’t have to do it alone! We’ve got your back. Here’s a crash course on how you can manage your IT budget for maximum value.
There will come a time when your business will need to acquire hardware like monitors, server units, workstations, networking components, and other technology. It is your responsibility as a business owner to make educated decisions about how you go about upgrading your gear, but it’s not always immediately obvious what the correct path forward is.
With so many companies having successfully made use of remote work for so long, there has been some worry that this extended means of operation will have a detrimental impact on company culture. Let’s discuss why this is something to avoid, as well as how to avoid this withering of your team’s collective working relationship.
The pandemic changed how businesses interact with their customers, particularly regarding communication. As customers have grown used to and have come to expect to find solutions to their problems online, the question is, does your website help or hinder your customers? Here are some steps you can take to ensure your customers have a great user experience.
Sometimes you might encounter situations where your network is limited in the amount of data it can process at any given time. The unfortunate truth is that it can be difficult to identify exactly what the problem is that is causing the slowdown, but one of the most common issues—the network bottleneck—is a pretty safe bet. But what exactly is a bottleneck, and what can be done to solve it?
When you browse the articles available on our blog, you might see the words “managed services” a lot. That’s because we firmly believe that managed services are the solution to a lot of problems that small and medium-sized businesses have with technology management, maintenance, and acquisition. How can managed services help your business push past its limits and establish itself as a powerhouse in the local market? Let’s take a look.
Network security is remarkably important for businesses, whether they are small organizations or large enterprises, regardless of industry or number of clients served. Your company needs to take it seriously, which means that you need to actively monitor your network for signs of intrusion. Let’s take a look at what goes into network monitoring.
Have your opinions of remote work changed at all over the past year and a half, or do you still want your employees to return to the office in full force? Many major companies, despite initially advocating for remote work, are sending mixed signals on the topic, including Microsoft. What can we learn from the experiences of these companies?
If you ask a person that has been using the same technology for years what they would like to see in new technology, you’ll often get the answer, “for it to do the work for me.” This is a popular response that is almost always delivered as a joke. With technology going the way it is, it’s not as funny as it once was. Today, automated tools are being developed that work to actually do a lot of that work for you. This can be both a detriment and a benefit for your staff. Today, we’ll take a look at both.
It doesn’t take a rocket scientist to understand that a lot can go wrong with business just about every day. If something were to go horribly wrong and you lost access to your data infrastructure, what would you do? Let’s take a look at some of these disaster scenarios and how much data backup and disaster recovery can make a difference for your organization.
When you think about the workweek, there’s a good chance that some iteration of the 40-hour week, broken into 9-to-5 shifts on the weekdays is what comes to mind. It’s just the way things are done. However, this may not be a good thing. Let’s consider the origins of our modern work schedule, and how changing it could provide us all with some serious benefits.
When it comes to implementing new technology solutions for your business, there is always a desire to solve some sort of problem. Maybe you are not as productive as you would like to be, or perhaps there is an operational inefficiency that you hope to address or streamline through the use of the technology. Either way, the end result is the same; you are trying to make progress and move forward, not over-complicate your infrastructure.
In today’s competitive business environment, you need every edge you can get to one-up your competition and make waves in your chosen industry. One of the best ways you can do so is by strategically implementing technology solutions that can enhance or transform the way your business operates both internally and externally.
With businesses relying so much on technology to accomplish just about everything, IT undoubtedly has an important role to play. It makes sense that you would want your business’ IT to deliver as much value as possible. To accomplish this, we wanted to go over three IT-centric processes that are primed to help you do so.
The process of implementing new technology for your business can be a tiresome, frustrating, and confusing process. This is especially the case when you implement a new technology solution only to find that it was absolutely not worth the effort. Let’s take a look at some of the reasons why your IT project deployment might not go according to plan, as well as how you can make sure this does not happen for your company.
Small businesses often struggle with technology, primarily because they either lack strong IT leadership or they lack the resources to ensure IT maintenance and management happens without a hitch. There are several mistakes that a small business can make when it comes to technology management. Here are four of the biggest and most common that you absolutely cannot afford to make.
When we are talking about the continuity of your business, we typically use the colloquialism “disaster” for just about anything that could put the brakes on your business’ ability to do business. But what happens when that “disaster” is an actual disaster and threatens to derail your business completely? Today, we take a look at some disaster preparedness tips that can quite literally save your business from ruin.
Have you ever wondered what would happen if we reduced the number of hours in the work week or shaved off an hour here or there during the workday? The discussion of a reduced or shorter work week is a common topic in productivity circles, but a new study performed by Iceland has created even more buzz with its astounding results.
All businesses have different goals when it comes to developing their IT infrastructure. While some might struggle just making ends meet with important maintenance, others might decide that it’s time to branch out and try innovative new solutions to take their infrastructures to the next level. We want to make one thing clear; both situations are perfectly fine, so long as you are willing to accept that you could always be doing things better, and today is the perfect time to take the next steps.
Many businesses struggle with IT maintenance and management. Maybe they don’t have the resources to perform in-house maintenance due to a lack of funding and, consequently, the inability to hire full-time technicians. Maybe they believe that their technology is perfectly fine as is and doesn’t require regular maintenance. We’re here to burst that bubble; you should always have maintenance at the top of mind, and in today’s business environment, there is no excuse not to.
For many businesses, despite the incredible benefits that technology can provide, it is often a source of great stress. This is especially true for the small business owner, who often has much more restrictive parameters to work with, such as a limited budget, workforce, and even the workspace or office. How can organizations like yours stay competitive against companies that have so many more resources available to them? One answer, in terms of technology management, is managed services.
Efficiency is king in the business world. In order to reach optimal productivity, organizations are always aiming to prevent operational issues, eliminate unnecessary costs, and cut down on anything that keeps them from reaching their goals. Technology is a major tool in this effort, offering solutions that can enhance productivity, automate processes, facilitate collaboration, and maintain critical systems. All of this and more can be done by working with a great IT services provider.
It’s no surprise that mobile technology has infiltrated the workplace in more ways than one. Many businesses issue company-owned devices to their employees to get work done while out of the office, while others allow employees to bring their own devices, or use their own laptops and smartphones for fulfilling their day-to-day duties. That being said, it’s important to remember that mobile devices need to be managed in a very specific way to maintain security.
With the future so uncertain, it’s no surprise that many organizations are turning their focus toward business continuity. There are a lot of components that go into making a successful continuity plan, and if you want to optimize your chances of survival in the face of a disaster, you need to ensure that all your bases are covered.
Is the technology your business relies upon composed of bits and pieces of tech you’ve incorporated gradually over the years? While all of your computers and devices may work, are they actually working for you? Your investment into IT was supposed to make your staff more productive—is it, or has it plateaued?
The COVID-19 pandemic brought with it no small amount of uncertainty, including amongst business owners who were looking at a very up-in-the-air future. With so many lacking the technology needed to support remote operations—never mind the fact that remote work was a new concept for so many—the learning curve was a considerable hurdle. However, with vaccines being administered and restrictions lifted, it now becomes critical to find a balance.
Some people may say that operational efficiency and productivity are only measures of how well managers are able to manage. Make no mistake about it, productivity is important to workers, too. When COVID-19 spurred lawmakers to create stay-at-home orders in March of 2020, the fear was that productivity would decrease so much that it would destroy society. This obviously didn’t happen, but there has been some ebb and flow of the productivity metrics since the beginning of the pandemic. Let’s take a look at productivity during COVID-19.
Most business owners that rely on their IT have heard about managed It services. Many already subscribe to some form of outsourced IT service. It is one of the best ways to cut down your business’ operational costs while gaining value through the use of services that, if they were to be purchased intermittently, would cost a lot more. Today, we thought we’d list some of the most important variables you should consider if you are looking to choose a managed IT services provider.
For most of the past years small business owners have been raked over the coals as dealing with sudden economic and political shifts isn’t often great on the budget. In fact, many businesses haven’t made it this far. If yours has, you are almost certainly looking for value in every business investment that you make. There are few investments that you can make for your business that carry more value than managed IT services. Today, we’ll tell you how.
With so much confusion, crisis, and conflict happening over the past year, businesses of all sizes have turned to technology as a necessary means of remaining open. As a result, the perspective many these businesses have of their IT has shifted considerably. Let’s explore some of the revelations that organizations have had, and how they’ll impact operations from this point on.
All businesses, in some way, shape, or form, exist to generate revenue—whether their profits are retained for their own benefit or dedicated to supporting some other cause. Either way, this balance makes the difference between the investments a business makes and the return these investments see a critical consideration. By using modern technology, today’s organizations can tip this balance to be more in their favor.
With tax season quickly reaching its crescendo, accountants and CPAs face increased threats to their data security. Your clients' financial information is too good for a cybercriminal to pass up. Now is the time to prepare yourself to fight a cyberattack. Learn how managed IT can support your business in a variety of ways.
Making solid business decisions can sometimes be confusing. Not that you try to make anything other than good decisions, but a lot of business is, and has always been, trial and error; and, you may know this from experience, error happens to be a big part of it. Today, we thought we would discuss what goes into good technology decisions and how many times it comes down to the results.
Out of all the technologies that have been introduced into the mainstream over the last few years, artificial intelligence—or AI—leads the pack in terms of innovation. Far from the science fiction of autonomous machines bent on the extinction of humanity, AI is now found in many examples of beneficial software. Let’s consider some ways that businesses can now use AI to their considerable advantage.
2020 was… well, 2020… so it really isn’t any surprise that those businesses that made it to 2021 aren’t quite out of the woods yet. The many difficulties and challenges that 2020 brought will carry over into this year, many of them pertaining to information technology and how businesses utilize it. Let’s take a few moments to anticipate how these IT challenges will manifest this year.
The rollout of vaccinations have brought many businesses the hope of returning to normalcy, to a time before COVID-19 was the driving factor in how they ran their business. However, the reality is, most companies will not be returning to pre-coronavirus operations; the “new” normal is just the norm now. Your team and customers have adapted to the way things are done now, not the way they were done before.
Technology has made its way into nearly every business, especially in 2020 with all that has been going on. There really is no choice, but with the commitment to technology there comes risk. If technology fails, your business takes a step back. Today, we will discuss how managed IT services work to manage your risk and keep your IT running effectively.
The modern business should be prioritizing its collaborative capabilities. After all, the benefits of collaboration include increased quality in products and services and customer service alike, all the while cutting costs. Of course, you may have already attempted to incorporate collaborative practices, but for some reason, they didn’t take. Let’s consider a few reasons that might have been the case.
While it sounds like a term that only applies to the person with the fanciest title in an organization, business leadership is an important quality for people to demonstrate at all levels. However, when you are the boss, it becomes important that you encourage this comprehensive business leadership amongst your team. Here are a few key questions you should be asking regularly to communicate this responsibility to your team members.
Many business owners understand the benefits that technology can have for a business, but just can’t bring themselves to commit to implementing that technology due to the cost, either in capital expenditures or in the shift in operations. The fear of not being able to successfully integrate certain technology will, over time, hold your business back. Today, we’ll describe why it’s essential to have a technology strategy, and how to stick to it.
If there is one thing we tell every would-be client of ours, it is that it is essential that they secure their data with a comprehensive backup and recovery system. This is not to make our lives easier or to sell products, it is a fact, and said strictly for their own benefit. Even the smallest organizations need protection against situations that could put all their staff’s hard work in jeopardy. Let’s take a look at why backup is so important.
Every business has the occasional computer problem. Like any other machine it needs constant maintenance to work as intended. When you are working in a productive environment, IT problems can really damage your business’ ability to conduct business. One solution to what seems like endless computer issues is the presence of an IT support help desk. Let’s take a look at a couple of benefits that having a help desk solution in place can have for a small business.
Professional services include some of the oldest professions in the world, and some of the newest. Regardless of what kind of professional services business you run, it is hard to continue to meet your customer’s needs without incorporating some technological changes. Furthermore, there are new innovations that can help your business thrive. Let’s examine some of this technology to see if it could benefit your business.
We often discuss the “new normal” for businesses post-coronavirus and focus on the need for organizations to update their businesses to continue to complete and, most importantly, remain operational during the lockdown, most notably remote workers. However, the reality is there are many businesses that can’t readily take advantage of a remote workforce, due to the nature of their business. Here are some tips to help your business thrive, even if you aren’t able to take advantage of remote work.
There is no question that the COVID-19 pandemic has had no small impact on the way that business is conducted. A considerable part of that impact is directed toward the technology that powers these businesses. One way or another, the way that businesses use their technology is bound to be influenced before all this is over.
Remote work has been crucial to many businesses as they work to sustain themselves throughout the COVID-19 pandemic. However, as businesses have adopted these new methods of operation, it has become clear that remote work is likely to be much more than a survival tactic moving forward. Let’s look to a recent survey to see how remote work is influencing these businesses.
Let’s be real. For most small businesses during this period, it’s been extremely difficult. If you were somehow able to sustain operations during this time, you most likely had to make some serious alterations to the way that you normally do things. Today, we’re going to take a look at some of the technologies that you probably already have, and how you can change the way you use them to benefit your business as concerns spike over COVID-19.
The improvement in technology directly contributes to the amount of productivity business sees. One place this is evident is in the way in which businesses use collaboration tools to move business forward. Let’s take a brief look at what exactly we mean by collaboration tools and how they benefit the businesses that use them.
For the months that COVID-19 has been around, everyone has done all they can to hold on to their business. They have closed down, they have closed their offices and forced their employees to work from home, they have borrowed money and scaled back or eliminated their 2020 plans. It would be nice if all that sacrifice would pay off, but the frustrating reality is that there is going to be a lot of sustained discomfort for a lot of business owners. Let’s take a look at some things small business owners should consider as they reopen their businesses.
Things are still very up in the air when it comes to the pandemic and New York state’s reopening. At the time of writing this, most of Upstate NY is entering Phase 4. That said, social distancing and contact-free interactions will most likely be with us for some time. Is your business ready to conduct business in a post-coronavirus world?
As businesses slowly open up, they’re finding that their customers and staff have begun to expect certain levels of interactions in response to the coronavirus. When it comes to keeping your business competitive, you need to embrace the clear delineation between how businesses operated pre- and post-coronavirus. What was once temporary has become the new normal. The question is, are you still running your business using the old business model?
A business’ budget is the biggest authority over it. As a result, each business needs to spend some time adjusting their operational investments to put itself in the best position to reach its goals… a process that a managed service provider’s help can make much simpler. Let’s review some ways that an MSP can help a business get that much more out of its investment into its IT.
Businesses are now in the process of reopening. While there are sure to be growing pains and setbacks, this also provides an opportunity for these businesses to make many adjustments and improvements to how they operate. As you reignite your operations (or make the preparations to), it will help to do so with the support of modern technology and the processes it enables.
A business without well-trained employees is one that is always on the precipice of disaster. With the threat landscape the way it is, you need your staff to know how to properly maneuver around company IT and you need to ensure they know how to protect themselves and the company in a digital environment. Today, we will take a look at some strategies to promote end-to-end security at your company.
Many small businesses in the United States—most, actually—are in a catch-22 of sorts due to the COVID-19 pandemic. While reopening too soon could contribute to a resurgence in infection rates, there is also a very real risk associated with reopening too late. To help avoid either scenario, the right technology solutions will prove to be indispensable.
A lot has been made about the newly-remote workforce that has been doing their best during the COVID-19 pandemic. One issue that many ignore is burnout. Sure, it happens in the office too, but there is something unsettling about getting up and going to work walking distance from your bed. Today, we will take a look at at-home worker burnout and give you a few tips to help you keep from suffering the same fate.
People have been examining the COVID-19 pandemic and the resulting economic and social shutdown from every angle. Unfortunately, some of those people took it as the opportunity they’ve been waiting for to try and steal data and in some cases money from unprotected and unprepared people and businesses online. Let’s examine how the events surrounding COVID-19 have had an effect on cybercrime.
Businesses of all types rely on their telephone systems. Today, there is an option that can revolutionize any business’ communications platform, and do so for a fraction of the cost of a traditional telephone system. Today, we’ll take a look at VoiP and why it’s such a good option for your business.
Managed services have quickly become the most reasonable option for businesses of any size to use, and based on what we’ve seen recently, will soon be the only real option for most operations. However, when considering the managed service option, you need to make sure you find a provider with the following capabilities and service offerings:
Skipping the commute, wearing comfortable pants, and foregoing everyday office distractions has become the new norm during the COVID-19 pandemic, but it’s very likely that the businesses that do well with a remote workforce might continue to keep operating that way even after we’re all able to see each other again.
If you’re trying to minimize your operating costs to improve your budget, it is important to keep in mind that sacrifice isn’t your only option. Instead, you also have the option of streamlining and minimizing some of your larger expenses by enlisting a managed services provider and the more sustainable business model we adhere to.