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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How to Use Video on Each Social Network

One of the biggest benefits to using social media in a marketing strategy is the fact that it gives you the opportunity to experiment with different kinds of content--like, for instance, video. Video is a very strong marketing tool to use, but the social media platform will have an influence over what kind of videos are most effective. Today, we’ll explore how to optimize your video strategy for the different social media channels.

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