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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How To Have Your Business Turn Up In a Local Search

When it comes to search results, all search is local. The more connected you are to your community, the better your chances are to rank higher in local search results. While there are a variety of steps to increase your local search marketing, the most basic, but critically important, is to ensure that Google knows where your business is. If your NAP (Name, Address, Phone Number) isn’t consistent throughout your presence on the internet, there is a chance that you may not appear in your localized search results.

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