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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Creating Conversions With A Landing Page

Question: What is the purpose of a landing page? The answer: a landing page is designed to achieve a specific marketing goal--usually something along the lines of collecting contact information, driving traffic, or pushing for a purchase. However, before you just throw some text and a form on a page and call it a day, you should know that there is a process to creating an optimized, more effective landing page.

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