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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Marketing for Those with Little Time

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Marketing is an integral part of the business process. If your business isn’t allocating any time to marketing, then your business isn’t growing. However, if you allocate too much time to marketing, you take time away from other aspects of the business process. You can escape this trap by utilizing your time marketing effectively and efficiently.   

Here are 4 ways you can optimize your marketing to save time!

1. Look for Opportunities to Incorporate Automation

Automation is a great way to streamline your business' marketing efforts. There are many tools in the market that automate the marketing process. Some are offering to create custom landing pages, while others provide an automated campaign building system. 

2. Market to Your Audience, and Only Your Audience

When marketing to your audience it is important that you cater your marketing content to that specific targeted audience. Marketing a ton of different content to your audience is not effective, and a huge waste of time and money. To save time and money you should avoid a general marketing plan and specify your marketing so that your audience actually engages with the content that you are putting out. 

3. Consistency is Good, but Efficiency is Better

You may think that you should be putting out content at all times, but that's not really the case. Yes, consistency is important, but too much content is a waste. If you optimize the times you send out content to the times in which your audience is most active you increase the chances that your content is actually being seen and engaged with. To effectively and efficiently use your time, the content output should correspond with your audience’s active timeframe.

4. Know Your Limits!

Our last method to effectively use your time marketing is to know your company's limits. It is not necessary to perform every form of marketing available. It is better to do away with options that don’t fit your company and focus on marketing channels that actually work for your company. 

Quick Tip: Engage Your Audience! 
Whenever you receive feedback from your audience, make sure to respond and engage with your audience personally. Checking how your audience feels about your content will keep you informed on the content that your audience feels favorably of, allowing you to weed out the less appreciated content, and thus saving you time in the future!

Get Started

We hope that you try one of our tips and get started with saving your business time when marketing. Make sure to subscribe to our blog so you don’t miss out on any more great tips!

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