fbpx

Don’t wait any longer. Get started today!

 
 

Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How to Stack the Building Blocks of Your Brand

The marketing term “brand” has very literal roots, as it comes from the long-antiquated practice of branding livestock with a symbol that signified who owned that particular animal. Nowadays, however, “brand” implies much more than just a company’s ownership in its name or logo--it also suggests the personality and culture that a company exhibits and embraces. A brand, by design, is meant to shape how a company will be perceived by the public and is therefore a precious and fragile thing that requires careful maintenance. However, once started, developing a comprehensive brand identity and corresponding activity is fairly simple.

Continue reading