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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How to Stack the Building Blocks of Your Brand

The marketing term “brand” has very literal roots, as it comes from the long-antiquated practice of branding livestock with a symbol that signified who owned that particular animal. Nowadays, however, “brand” implies much more than just a company’s ownership in its name or logo--it also suggests the personality and culture that a company exhibits and embraces. A brand, by design, is meant to shape how a company will be perceived by the public and is therefore a precious and fragile thing that requires careful maintenance. However, once started, developing a comprehensive brand identity and corresponding activity is fairly simple.

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Creating the Right Logo is Tricky… Without Help, That Is (FREE RESOURCE)

A logo is one of the most potentially powerful elements of a company’s branding. We say “potentially” because there are many ways that a logo can be designed, and a misstep or poor choice can make it ineffective. However, how can you make the right choice if you don’t even realize that there’s a choice involved?

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Tattoo Marketing is a Thing [Video]

b2ap3_thumbnail_business_devotion_400.jpgAs a business owner, you’re proud of your company’s logo because of everything it represents. Do you love your logo enough to get it tattooed on your body? What about your staff? Would they be willing to make such a permanent commitment to their job? Yes, tattoo marketing is a real thing. What can your business learn from this bold marketing trend?

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