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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How to Optimize Your Marketing Choices Through A/B Testing

One of the best things about marketing is that it is a very fluid process, heavily informed by how an audience reacts and responds to an initiative. This means that it is very important that you identify what marketing choices will optimize your impact. The process of A/B testing can help with this.

Here, we’ll discuss A/B testing in the context of email marketing to set a familiar scene for our examples.

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Creating the Right Logo is Tricky… Without Help, That Is (FREE RESOURCE)

A logo is one of the most potentially powerful elements of a company’s branding. We say “potentially” because there are many ways that a logo can be designed, and a misstep or poor choice can make it ineffective. However, how can you make the right choice if you don’t even realize that there’s a choice involved?

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