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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Creating the Right Logo is Tricky… Without Help, That Is (FREE RESOURCE)


A logo is one of the most potentially powerful elements of a company’s branding. We say “potentially” because there are many ways that a logo can be designed, and a misstep or poor choice can make it ineffective. However, how can you make the right choice if you don’t even realize that there’s a choice involved?

The truth is, there’s a lot more to logo design than just drawing something that looks neat. There are decisions to be made based on design factors and your own company’s brand, reputation, and company culture. Without a guide, it can be a lot to consider.

To help, we’ve created a guide to help you as you create your new logo.

How to Conceptualize Your Company Logo takes you step-by-step through the process you should follow as you develop the visual representation of your company. Complete the form below to download your copy!

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