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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

A Balancing Act: 4 Ways the 80/20 Rule Applies to Marketing

The 80/20 marketing rule is based on a century-old economic principle that, despite drastic economic and technological changes over the past century, continues to be effectively leveraged by businesses of all sizes and industries. Conceived in 1906 by famed Italian economist Vilfredo Pareto, the Pareto principle observed that about 80% of Italy’s wealth belonged to 20% of the population.

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