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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

A Balancing Act: 4 Ways the 80/20 Rule Applies to Marketing

The 80/20 marketing rule is based on a century-old economic principle that, despite drastic economic and technological changes over the past century, continues to be effectively leveraged by businesses of all sizes and industries. Conceived in 1906 by famed Italian economist Vilfredo Pareto, the Pareto principle observed that about 80% of Italy’s wealth belonged to 20% of the population.

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The Monopoly of ISPs

Many of those in favor to end net neutrality focused not on the issues of technology, but on the principles of the 'invisible hand,' otherwise known as the free market. Their argument, as espoused by Ajit Pai, is that regulation - particularly that of net neutrality - stifled innovation, and it’s that lack of variation which is the cause of so many of us being stuck with crummy internet options. In fact, Mr. Pai has a valid point, states and countries with multiple ISP services, do seem to have better outcomes for their customers. The problem is most of us don’t live in those places and don’t have many, if any, choices but one or two.

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