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Recent News

Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and they are still with us, to this day!). Fast forward 30 years we’ve grown to be the area's largest business technology consulting firm, providing technology implementation and IT management solutions to Oneonta’s businesses and providing careers for our 30+ team members.

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ONEONTA, NY, April 21, 2022 -- Super Heroes in Ripped Jeans is officially announcing they are rebranding to Super Heroes Humane Society with a new logo and new website.

With this rebrand, Super Heroes Humane Society hopes to make it immediately clear to anyone that sees their name that they are an official, professional humane society, while still maintaining the grassroots origin story that brought the organization about in the first place. Super Heroes worked with Directive, a local IT and marketing company, who designed and developed the new website and logo.

Equipment you’ve purchased to meet COVID-19 measures qualify for Section 179 tax deductions!

Adjusting operations for the coronavirus has not been easy for many businesses. Or, for that matter, cheap. Sanitizing stations, temperature checks, signage, dividers and shielding, any additional business equipment you had to purchase to keep your business moving safely… all this can rack up a pretty hefty (and likely unanticipated) operating expense.

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ONEONTA, NY, NOVEMBER 13, 2019 - Local IT, Web and Marketing agency Directive has added another perk for its employees as it continues its efforts to enrich the area’s workforce. Beyond health insurance, retirement plans, and other benefits already in place, Directive has begun to offer student loan assistance for its employees to help pay off their student loans.

Directive Honored as Small Business of the Year

Oneonta, NY - October 11, 2018 - Directive was honored tonight by the Otego County Chamber of Commerce at the 19th Annual Banquet and Celebration of Small Business!

Oneonta Featured in Motion Picture Altered Hours

Oneonta, NY - March 23, 2018 - Altered Hours, a sci-fi thriller filmed in Upstate New York, features footage of Oneonta and the surrounding areas. This footage was captured by local filmmaker, Chris Chase. Chase was approached by Altered Hours director and SUNY Oneonta alum Bruce Wemple, who found a video Chase had directed online, and wanted the rights to the footage for use in his movie.

Directive President, Chris Lynk, Named Among Industry's Best

ONEONTA, NEW YORK, December 18th, 2013 - Directive President Chris Lynk has been honored by Nine Lives Media as one of their annual MSPmentor 250, a list of 250 of the top executives, entrepreneurs, experts, coaches, and community leaders that work in the Managed Services industry.

Oneonta, New York - May 29, 2013 - Directive, the IT/MSP Marketing Company behind JoomConnect, the integration platform linking ConnectWise with MSP Websites, is excited to announce their integration with ConnectBooster. The two companies joined together to provide a unified login intended to assist ConnectWise subscribers and their clients in managing their businesses. With this integration, JoomConnect users will be automatically logged into the ConnectBooster portal from within your website rather than launching in a new browser window.

ONEONTA, NEW YORK, May 5, 2013–Chris Chase, CEO and Founder of Directive, received the prestigious SMB Nation Top 150 award at the SMB Nation Spring Summit. Held at the Microsoft Conference Center in Redmond, Washington, SMB Nation 150 List recognizes individuals who are highly influential and respected among their peers in the technology industry. This is the third consecutive year that Chris received this honor.

Orlando, FL - November 8, 2012 - Directive, a local leader in IT support services, will be attending an intensive, three-day educational summit. During the conference, specifically designed for IT companies, Directive staff will participate in training workshops, breakouts, and recreational activities. This in depth training will empower the team to build and strengthen its best practices, solutions, and processes for all aspects of Directive and its progressive business model.