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Step 2c - Your Sales Process

Your Sales Process

There is a need for an effective relationship between marketing and sales. The ultimate goal of your marketing strategy is to drive revenue through increased sales. Your sales process begins with your first prospecting efforts and continues all the way until you are following-up to ensure customer satisfaction and loyalty.

In this section, we are looking to get a general idea of your sales processes.

  • First Name
  • Do you currently have an organized process for lead generation? *
  • If yes, please describe:
  • Do you currently have an organized process for converting a lead/prospect to a customer? *
  • If yes, please describe:
  • Do you currently have an organized sales process to encourage current customers to purchase more of your products and services? *
  • If yes, please describe:
  • On average, how long is your sales cycle?
  • Do you have prospect lists?
  • Are your prospect lists maintained?