5 Examples of Why Central NY Businesses Trust Directive for IT

Every great business has a story, a genesis point where passion meets purpose. At Directive, our story isn't just about computers and networks; it's about people, partnerships, and a relentless commitment to helping businesses in Central New York (and beyond) thrive.

We often say we're lightyears ahead of our competitors—a bold claim, perhaps, but one rooted in over three decades of innovative problem-solving and a dedication to service that extends far beyond typical IT support. 

How did we get here? Simple: by focusing on the unique needs of local businesses, by refusing to settle for "good enough," and by consistently pushing the boundaries of what a managed IT provider can be. 

We're so committed to being at the forefront, we consult with other IT companies nationwide, sharing our insights and helping them elevate their service delivery as well. 

After all, it isn't just about us; it's about raising the bar for the entire industry, and bringing that elevated standard right here to Oneonta, Norwich, Delhi, and Cooperstown.

From Reactive Repairs to Proactive Partnerships

In the early days of IT, "break-fix" was the norm. Something stopped working, you called for help, and eventually, it was fixed. However, we saw a fundamental flaw in this reactive model. For businesses to truly succeed, they needed technology that worked, always, anticipating problems before they arose. 

We adjusted, and this shift from "firefighter" to "architect" became the bedrock of our approach.

Take, for instance, H.W. Naylor Co., a long-standing Central NY business that faced the common burden of constant IT maintenance. Their team was spending valuable time grappling with tech issues, diverting focus from their core operations. Directive stepped in, not just to fix immediate problems, but to proactively manage their entire IT infrastructure moving forward. 

The result? As their president and owner, David Lucas, can attest, they were "udderly" (please pardon the pun) relieved of their IT maintenance burdens, allowing them to focus on what they do best. 

This is the very essence of what we provide: peace of mind and the freedom to concentrate on growth.

Bringing Legacy Systems into the 21st Century

Many businesses, especially those with a rich history like many in our region, find themselves with legacy systems that—while familiar—can hinder efficiency and security. Modernizing these systems requires a delicate touch, deep technical knowledge, and a clear understanding of business needs.

Consider the challenge faced by Otsego Mutual. As a 125-year-old (and counting!) business, they had deep roots and a strong foundation, but their technology needed to catch up. Directive helped bring this venerable institution into the modern age.

Judie Hamilton, a former Board Officer and IT Department Team Member, highlighted how Directive brought "direction" to their technology, ensuring their systems were robust, secure, and ready for the future without disrupting their established operations. This wasn't just an IT upgrade; it was a strategic transformation that preserved their heritage while unlocking new possibilities.

Similarly, Astrocom Electronics, a manufacturing plant, chose Directive to modernize its time and attendance system with a biometric solution. Again, this wasn't just about installing new tech; it was about integrating it seamlessly into their existing workflows, improving accuracy, and streamlining operations—a testament to our ability to tackle complex, industry-specific challenges.

Embracing Technology for Enduring Success

True partnership in IT means more than just solving today's problems; it means planning for tomorrow's opportunities. We work closely with our clients to understand their long-term goals and develop technology roadmaps that support their evolving needs.

A prime example of this enduring partnership is with Leatherstocking Cooperative Insurance Company. Mary Jane Conroe, their Vice President, shared how Directive helped them truly "embrace technology." This wasn't a one-time fix; it was an ongoing collaboration to integrate new solutions, optimize existing systems, and ensure their technology strategy aligned with their business objectives over time.

Their success underscores our commitment to being a constant, reliable presence, helping businesses navigate the ever-changing tech landscape with confidence.

Safeguarding What Matters Most

In an increasingly connected world, cybersecurity is no longer an optional add-on; it's a foundational pillar of business survival. Data breaches and system outages can be catastrophic, especially for small and medium-sized businesses, as well as the communities they call home. Our commitment to robust cybersecurity and business continuity plans extends beyond providing software; it's about building resilience for our friends and neighbors.

The story of the Susquehanna SPCA is a perfect example of this. When they faced an urgent situation—on Christmas morning, of all days—Directive was there to help. 

Stacie Haynes, their Executive Director, spoke about the benefits the Susquehanna SPCA has seen by partnering with Directive, demonstrating our commitment to being a reliable partner, especially when it matters most. It's in these moments of crisis, or better yet, prevention of such moments, that the true value of a managed IT partner becomes clear.

Empowering Business Growth

What truly sets Directive apart, however, is our holistic view of technology's role in business. IT isn't just about keeping the lights on; it's about fueling growth. 

That's why we uniquely combine our world-class IT services with robust web design, website hosting, and marketing expertise. We understand that a cutting-edge network won't drive sales if your website is outdated or if your marketing efforts aren't reaching your target audience. Everything needs to work in tandem for your business to move forward.

This integrated approach enables us to be more than just your IT provider—we're your strategic partner in success.

Your Business Story, Elevated by Directive

Every business in Central New York has its own unique story, its own challenges, and its own aspirations. That’s why we don't just offer services; we offer solutions tailored to your narrative. 

We pride ourselves on the long-term relationships we build, becoming an extension of your team, dedicated to your success.

The stories of H.W. Naylor Co., Otsego Mutual, Astrocom Electronics, and the Susquehanna SPCA are just a few examples of how we've helped local businesses achieve greater efficiency, security, and growth. When you partner with Directive, you're not just getting an IT provider; you're gaining a strategic ally committed to helping your business write its next chapter of success.

Ready to add your success story to ours?

Sign up for a free, no-obligation IT Consultation today! 

Schedule a meeting or call us at 607-433-2200 today—even if you just want to ask us some questions for now.

By the way, you can find all these case studies and more in their very own collection, so don’t hesitate to check them out if you’d like.