Directive Blogs
What If Your Business Could Be 40% More Productive?
There are a lot of different ways to manage your time for IT, the most common one being 70 percent of your time on maintenance and 30 percent on innovation and development. If you want your business to grow, you need to invert those numbers and do the exact opposite. There’s one simple way you can change up your approach, and it’s not nearly as complicated as you might think.
Why the 70/30 Split Just Doesn’t Work for Growth
You’ve heard the idiom “One step forward, two steps back,” or some variation of it, and you can apply this idea to IT as well.
For all intents and purposes, you can consider any time you’re spending on IT maintenance the equivalent of maintaining the status quo or, at worst, a step or two in the wrong direction. Rarely is IT maintenance going to be a step forward; you’re simply fixing what has worked in the past so it's not broken anymore, or you’re keeping something running so you can maintain operations.
At best, you’re right where you started. At worst, you’re losing progress. That’s a tough spot to be in for any growth-minded business.
The Notable Downsides of the 70/30 Split
The downsides don’t stop there, though:
- You’re limiting the talent and skill of your team. They’re so focused on what’s directly in front of them that they can’t see into the future.
- You’re taking on a reactionary stance. If you aren’t pushing forward, you’re just standing in one place, and that means you’ll have your work cut out for you when you need to catch up to your competition.
- You’re basically making your business a cyberattack magnet. A business that’s innovating and changing is a more difficult target than one that has remained stagnant for the past ten years.
We understand you can’t ignore maintenance, but imagine, if you will, what your business could accomplish if you went 30 percent maintenance, 70 percent innovation.
How to Flip the Script and Go 30/70
This kind of approach is made much more possible thanks to the managed IT services we offer at Directive, which removes the maintenance responsibilities from your team altogether so they can focus exclusively on your business.
Here’s how you can spend less time on maintenance and more time on innovation by working with Directive:
- Shifting your focus from reactive IT to proactive and preventative maintenance with automated monitoring tools.
- Removing the burden of IT management from your plate and placing it instead on your cloud providers.
- Adjusting your business network to make it easier to fix potential issues.
That’s just how we address maintenance. We’ll also assist your business in innovation:
- You’ll invest in strategic and modern cybersecurity solutions, like zero-trust security measures and monitoring solutions for more advanced and persistent threats.
- You’ll automate your company’s workflows, allowing for more time to grow and develop your company’s business ideas.
- You’ll invest in tools that can increase revenue, such as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems.
You get all this by working with Directive. Instead of staying right where you are, you’ll be actively moving forward and changing your company’s relationship with technology. Learn more by calling us today at 607-433-2200.

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