Business Continuity Planning is Your Greatest Tool
Disasters, at least in the business sense, have long been underestimated. While you always, always, hear about disasters that are often seen, there are some (as we are witnessing now) that can go under the radar until they strike. Regardless of the nature of the disaster, however, you need to be prepared to continue both your operations and your communications to some degree.
Let’s go into how a business needs to prepare to sustain themselves—while keeping their clientele up to speed—with a business continuity plan.
Why is a Business Continuity Plan So Crucial?
With digital technology now taking such a prominent role in daily operations, businesses now must deal with more than just potential weather issues and accidents. Now, there are technology interruptions to contend with, sourced from cyberattacks, user errors, and simple bad luck.
If you are to protect your business from the ramifications of these events, it is important that you create and implement a strategy that prepares you to do so.
The idea behind a business continuity plan is to enable your business to dynamically adjust its operations so that they can be sustained to the highest degree possible amidst some form of disaster. While a weather event, power outage, or a pandemic likely will create some hurdles, a good business continuity plan can help you find your footing again.
That’s why we always endorse preparing such a strategy proactively. While your planning is unlikely to completely prepare you for larger events, you will be much more able to react appropriately with a framework to base your response upon.
However, the planning process is an involved one. Directive is here to assist you as you prepare for such events, as we’ll guide you through each step involved.
Of course, your operations are only half the battle. You also want the people who frequent your business to know what is going on throughout this time, so you need to make sure that you are keeping them updated.
To do so, make sure that you are making use of all your communication solutions, and make sure your audience is getting the information that they need to continue their relationship with you. Adjusted schedules, the best means of contacting you, and any offers that you might be providing are all good things to share—especially on any of your company’s social media accounts.
Don’t be afraid to use your technology to branch out into other messages as well, especially focusing on the ways that your clients can use what you’ve provided to help them out the most.
This has already proven to be a difficult time for all kinds of businesses, but if you use technology to its full capability you have a better chance of sustaining your business’ health through the entire situation, however long that may be. For more assistance with your technology, or any support you may need as you use it, reach out to Directive at 607.433.2200.
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