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Google Got Rid of Search Results Pages
Countless jokes have been made in the IT world about the perfect place to hide something being page two of Google—just hang out with some IT professionals, and there’s a good chance you’ll hear it. Unfortunately, Google is making a change to its search results that will make this joke completely irrelevant.
In a nutshell, when accessed on a desktop, Google now operates in the same continuous scroll format that was implemented in October 2021 on mobile devices.
How Will Continuous Scroll Work on Google?
Similarly to how many social media platforms work, Google will now present the equivalent of six pages of results before giving users a “See more” button that loads additional results. The idea is that this will make searching quicker and easier for users—and, if only slightly, reduce how critical it is to be one page one (although the fact remains that the higher a result is in the search results, the better it is for that webpage).
What do you think of this change? Let us know, and don’t hesitate to share any updated jokes that better fit the new approach Google Search is taking.
About the author
Chris Chase is the founder and CEO of Directive Technology, Inc., which he started in Oneonta in 1993. He also founded JoomConnect and BriteAgency, and he’s the author of Rogue AI, a book about shadow AI in small and mid-size businesses. When he’s not running the companies, he’s usually out shooting landscapes and night skies or riding with his family. Chris lives in Upstate NY with his wife Charlotte and their two sons. More at chrischase.com.

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