Directive Blogs

Businesses can now capture and use more data to help them run an efficient business than ever before. That’s not to say a lot of businesses actually do. In this month’s newsletter, we thought we’d discuss the use of data and how it can be used to improve your business.

In business, productivity is the goal. Unfortunately, there are so many interruptions in the workday, you absolutely have to capitalize on the moments where you’re in the groove. To find the groove more frequently, and to measure the ability of workers to find their groove, companies have started using trackable systems fueled mainly by their management software--typically a CRM, but sometimes a larger, more integrated solution--to pump out metrics designed to give managers an idea how their teams are performing, and give them an idea about how to best utilize them. 

When people talk about a business’ efficiency, it’s typically referring to the ability for the organization to bring a product or service to market quickly with a small amount of wasted resources. The prevailing theory is that an efficiently-run business costs less, makes more, and grows faster than one that is inefficient. With the way business is headed--that is, with smaller profit margins than ever before--boosting efficiency has become a core business strategy. In fact, in today’s technology-driven marketplace, there are many that would argue that the efficient business is the only good business.

Today’s technology has accomplished a ton of fascinating things, but none are more important for the average business than big data analytics. When considering the incredibly competitive nature of the business environment, anything that gives your company an edge is a welcome addition to your strategy, and it’s more important than ever before to heed this call to action.

Unless you have been vigilant about covering your digital tracks, you’ve likely got your personal information floating all over cyberspace and it’s being used for who knows what. Most of this personal data is used for marketing purposes, but hackers like to get in on the data-collecting action too. Being aware of how your personal data is collected is the first step towards getting a handle on it.

You can’t have IT without information, you can’t have information without data, and technology is what creates data so that you can better use your company’s technology to increase sales. Got it? Understanding the flow of data can be confusing. It’s important to have a handle on it so you can leverage your data for the success of your business.

One of the best ways to leverage technology in order to make your business more profitable is to take advantage of the latest trends. 2014 presents business owners with dynamic new trends that are improving operations and providing the competitive edge. Over the next week we will highlight three of the most important trends that your business can take advantage of, beginning with Business Intelligence Analytics.