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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

AI Is Helping Businesses Be More Efficient

One of the most confusing technologies that has come down the pike over the past couple of years is artificial intelligence. AI, as it is being implemented by businesses, isn’t frightening, it is intriguing. This month we thought we’d go through three ways where AI is being utilized in the small business space. 

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How AI Can Be Used to Make Your Business More Efficient

Out of all the technologies that have been introduced into the mainstream over the last few years, artificial intelligence—or AI—leads the pack in terms of innovation. Far from the science fiction of autonomous machines bent on the extinction of humanity, AI is now found in many examples of beneficial software. Let’s consider some ways that businesses can now use AI to their considerable advantage.

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Big Data Is Revolutionizing Business

Traditionally, small businesses don’t use their data in the same way as larger companies. This is largely because they may not think they have a lot of data. Well, I’m here to tell you that even small businesses can have big data. Let’s go over three ways small business can use their data to their benefit.

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How Do You Feel About ISPs Selling Your Internet Browsing History?

In October of 2016, the Federal Communications Commission designed a set of rules known as the Broadband Consumer Privacy Proposal. These rules had intended to flip the status quo and require Internet service providers (ISPs) to gain their customers’ permission before they harvested their browsing histories to sell to advertisers. This proposal is now moot with the establishment of a new law that passed through Congress and was signed by President Trump in April 2017.

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Why it’s a Big Mistake to Overlook Big Data

Managing your businesses technology is important because your operations rely heavily on efficient access to information. One advantage that secure and reliable IT provides is the ability to remain competitive, as the slightest advantage could mean a world of difference in your given market. One new IT trend is the analysis of big data. If it is leveraged properly, you could help your business get the leg up on local competition.

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Data Analysis is Becoming a Major Factor for Small Businesses

Data has always been important, but more recent trends have placed emphasis on using it to make important, educated decisions regarding the future of your organization. This month, we want to take a concentrated look at the data revolution and how your data has become a commodity. Just how much value is there in an individual’s data, and what does this mean for the future of computing?

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Professional Sports Add The Internet of Things to the Playbook

b2ap3_thumbnail_nfl_iot_400.jpgThere are those in the technology world that argue that professional sports are of marginal importance. Grown men and women, getting paid vast sums of money by fat-cats that make the average successful business owner look like a pauper, to play games that millions of children play everyday. However, according to a poll taken by CNN/USA Today/Gallup, nearly two-thirds of American respondents admitted to being sports fans. In other nations around the world, the sports that fans follow may differ, but percentages are similar to, or exceed those in the U.S.

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26 Billion Connected Devices By 2020 Will Dramatically Change Things

b2ap3_thumbnail_indroducing_big_data_400.jpgThe incorporation of mobile devices into day-to-day life has changed the culture significantly. In fact, when Apple introduced “iPhone” less than a decade ago, Steve Jobs famously said, “It’s like your life in your pocket.” Now, over eight years on from the launch of the first iPhone, it’s hard to remember what life was like before you had a full-function information system in the palm of your hand. We’ve come to rely heavily on these devices, driving mobile profits up and creating a market that didn’t have any substance only a short time ago.

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The Internet of Things Now Includes the Rainforest

b2ap3_thumbnail_this_is_big_data_400.jpgBig data is changing the way that the world works. Businesses are looking at big data to discover new trends in various industries. Additionally, big data is being applied to maintain the health of both humans and the environment, including the endangered rainforests.

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Using Big Data Gives You a Big Competitive Advantage

b2ap3_thumbnail_analyze_your_big_data_400.jpgToday’s technology has accomplished a ton of fascinating things, but none are more important for the average business than big data analytics. When considering the incredibly competitive nature of the business environment, anything that gives your company an edge is a welcome addition to your strategy, and it’s more important than ever before to heed this call to action.

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Big Data Trends Can Unlock Your Business’s Potential

b2ap3_thumbnail_big_data_can_work_for_you_400.jpgBig data analytics might be changing the way businesses look at data, but how much can be changed without a deeper understanding of what causes these trends? Your business model has everything to gain from understanding why and how big data trends come to be. In essence, understanding how the trends behind big data work is arguably more important than the statistics of big data itself.

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Fact: USPS Makes $8 Million Per Year Selling Your Personal Data

b2ap3_thumbnail_data_mining_ups_400.jpgUnless you have been vigilant about covering your digital tracks, you’ve likely got your personal information floating all over cyberspace and it’s being used for who knows what. Most of this personal data is used for marketing purposes, but hackers like to get in on the data-collecting action too. Being aware of how your personal data is collected is the first step towards getting a handle on it.

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