Have you considered the use of augmented reality (AR) and virtual reality (VR) for your business? If so, you’re not alone—many small businesses are opting to use these technologies in new and exciting ways, particularly as it relates to engaging customers, enhancing products, and creating better training experiences. Let’s look into how your business can utilize AR and VR to its advantage.
Virtual reality has been one of the coolest technologies available for over a decade. Today’s applications make it an exciting piece of tech for individuals; and you’ve seen that market expand (especially during the pandemic) with Facebook, Sony, HTC, and HP coming to market with a VR offering. The question we wanted to look at is how VR could be used at a business like yours.
Virtual reality is quickly becoming a smash hit with many industries, but one of the most incredible and unexplainable phenomenons has to do with VR’s use in the medical sector. While it’s been thought that VR can be used to help paraplegic patients to walk again using brain-controlled robotic limbs, recent innovations have shown that this has the ability to go above and beyond its expectations.
At the International Consumer Electronics Show (CES), new products (and the technologies that fuel those products) are put on display to give industry professionals a look to see what companies are working on. At CES 2018, held in Las Vegas, Band and Olufsen introduced their speakers-as-art-concept, Samsung unveiled a 146” television that is designed to take up a wall, and many companies, including Aura, introduced new smart home security products that are sure to get an intruder’s attention (over Wi-Fi).
Entertainment has grown so synonymous with smartphones and technology that it’s almost impossible to think about these innovations without considering their entertainment value. Virtual reality augmentation, while slightly different, is an emerging technology that brings elements of virtual space to the lives of everyday users. So, how does virtual reality work, and can it be used for more than just entertainment purposes?