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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Tech Giants Are in on AR

Augmented reality has been one of the most cited emerging technologies for the past few years. It was the technology that was supposed to fuel Google Glass, the failed attempt at creating a pair of revolutionary smart glasses. Since then, there hasn’t been much press about AR in the mainstream media and not much is known about major tech companies’ attempts to improve AR technology. 

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Augmented Reality Advancements

There have been people talking about the oncoming AR trend for almost a decade now. Google Glass was supposed to revolutionize technology as we know it, but due to security and privacy concerns, it has never come to pass. AR is, however, a growth market and applications for the technology are growing rapidly. Today, we’ll take a look at augmented reality, and what to expect from the technology in the coming years. 

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Augmented Reality Growth Presents Interesting Applications

You may have heard the term augmented reality, but you may be surprised to learn just how much A.R. you already use in your life. For the majority of people who use a smartphone, A.R. applications (like a camera app) are already used en masse. Today, we’ll take a look at augmented reality and how it is going to be used in the future.

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Do You Prefer Your Reality Augmented, or Virtual?

At the International Consumer Electronics Show (CES), new products (and the technologies that fuel those products) are put on display to give industry professionals a look to see what companies are working on. At CES 2018, held in Las Vegas, Band and Olufsen introduced their speakers-as-art-concept, Samsung unveiled a 146” television that is designed to take up a wall, and many companies, including Aura, introduced new smart home security products that are sure to get an intruder’s attention (over Wi-Fi).

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Mobile Game Changer: Google Lens

Augmented reality is still a relatively new concept. It seems like a gimmick at first glance, but one of the most notable technology companies--Google--is attempting to take AR and use it to create a certain utility for it in mobile devices. Sundar Pichai, Google’s CEO, clarified this devotion to augmented reality with the announcement of the Google Lens.

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AR Technology May Be an Adequate Substitute to “Fancy Book Learnin’” [VIDEO]

b2ap3_thumbnail_ar_applications_400.jpgHow smart are smartphones really making us? If we’re honest with ourselves, most of us would admit that our mobile phones are more for entertainment and efficient communications, and less about actually being used to make ourselves smarter. Thanks to augmented reality technology becoming more accessible, perhaps smartphones will one day live up to their name.

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5 Smart Glass Options Beyond Google Glass

b2ap3_thumbnail_computer_glasses_400.jpgThe final quarter of 2013 saw an immense amount of hype around the latest trend of wearable technology. In 2014, it's looking like the hype will pay off as more wearable technology products are hitting the shelves and becoming available to consumers.

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Is Augmented Reality the Future of Marketing?

b2ap3_thumbnail_arstorm400.jpgConcocting a comprehensive and concise marketing strategy is extremely important for any small business. Across the board, the average company uses between 8%-to-15% of their gross revenue to reinvest into marketing themselves. When you consider how large of a percentage of an organization's workable capital that really is, you'll begin to understand why companies are trying to find a solutions to cut their marketing costs. They need not look any further than the palm of their hand to find that very solution.

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